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Getting Back to Work — How to Reconnect With Your Clients

WEBINAR: Learn what digital activities should become mainstays in your pandemic-era business.

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IF YOU HAVEN’T already reopened, you may have the opportunity soon — but what’s your plan to reconnect with your best clients? Kathleen Cutler of Kathleen Cutler Strategy shares tips for what you should be saying to the masses on social media, how to connect with your top clients (and what to say), digital efforts that should become mainstays in your business, and much more. Moderated by Trace Shelton, editor-in-chief, INSTORE.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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