Andrea Hill discusses what kind of content will bring customers back to your store.
Many in the business are adjusting their mindset as women’s purchasing power explodes.
Female store owners find strength in numbers while bringing balance to the jewelry industry.
It begins by focusing your advertising on ideas rather than products.
It's not just about a budget; consider your messaging as well.
We break digital marketing down into easy-to-understand steps.
The truth about sales lies in your customer. Jewelry lore has it that if you sell high-end jewelry, you should never be “on sale.” But the...
The real issue is power, says jewelry industry consultant Andrea Hill.
To make employee reviews less painful and more powerful, try this change. When my oldest child was eight years old, I stumbled upon a brilliant method...
Despite constant study of and reporting about social media sales, there continues to be misunderstanding about how social media really works and what expectations we should...
When you run a business, your job is to produce and sell value. It is both as simple and as complicated as that. When I see...
Stop grumbling about your competition. Instead, take what they teach you and make yourself better. The nature of business is competition. There can be collaboration –...
Our customers just don’t know how exciting, beautiful, and relevant jewelry can be.
Follow these steps to turn your raw recruit into a super jewelry seller.
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