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Selling Against the Internet & Maximizing Sales

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Selling Against the Internet & Maximizing Sales

Ecommerce has become an everyday thing in the post-pandemic retail world. But nothing can beat that personal touch. Asaf Herskovitz and Shane Decker discuss the ways you can beat ecommerce while maximizing your diamond sales.


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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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