Something called a "Socratic triple-filter list" can help.
The short version? There's a lot of back pain.
It was the most emotional sale of her career.
INSTORE Editor-in-Chief Trace Shelton talked with Shane O’Neill.
Engaging personal discussions with the people shaping the future of jewelry retail.
Monitor, and manage, these three key metrics.
Here's a smart way to partner with other non-competing businesses.
Sure, Gene makes a donation. But is his heart in the right place?
The customer was searching for a pair of special blue earrings for his wife.
Can you turn Grandma into a ring?
To see clear marketing results, you need to be specific in your advertising.
You can even let your employees design the system themselves.
It's someone Gene really doesn't want to see.
Everyone tells you to do this. They just don't tell you how.
Don't be left behind.
With easier-than-ever technology, there’s absolutely no reason to be afraid of making your own videos.
She realized that the 4 Cs will get her nowhere with this particular customer.
She saw a chance to be of service ... and took it.
Who's he actually trying to convince — the potential customer, or himself?
A kind gesture heals a customer relationship gone sour.