How Jewelry Retailers Should Approach Fairmined Gold

It’s easier than you think to sell responsibly sourced gold. This webinar shows you how.

Published

3 years ago

June 14, 2022

SmartWork Media Content Studio

Are you familiar with Fairmined gold? Have you heard confusing things about it? Fairmined gold is growing, and it’s easy and affordable to be a Fairmined retailer. If you have customers concerned about supply chain transparency and responsibility or if you are looking for ways to provide more responsible options, learn more in this hour-long webinar hosted by INSTORE columnist Andrea Hill. She joins a panel of Fairmined team members and retailers already carrying Fairmined jewelry including Robert Goodman, owner, Robert Goodman Jewelers; Laura Galvis, market development executive, Alliance for Responsible Mining (ARM); Bob Donofrio, founder, Futura Jewelry; and Anna Bario, co-founder, Bario Neal Jewelry. They answer questions and give you solid advice and sources that you can use immediately to increase the options available for your responsibility-minded clientele.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.