How Jewelry Retailers Should Approach Fairmined Gold

It’s easier than you think to sell responsibly sourced gold. This webinar shows you how.

Published

4 years ago

June 14, 2022

SmartWork Media Content Studio

Are you familiar with Fairmined gold? Have you heard confusing things about it? Fairmined gold is growing, and it’s easy and affordable to be a Fairmined retailer. If you have customers concerned about supply chain transparency and responsibility or if you are looking for ways to provide more responsible options, learn more in this hour-long webinar hosted by INSTORE columnist Andrea Hill. She joins a panel of Fairmined team members and retailers already carrying Fairmined jewelry including Robert Goodman, owner, Robert Goodman Jewelers; Laura Galvis, market development executive, Alliance for Responsible Mining (ARM); Bob Donofrio, founder, Futura Jewelry; and Anna Bario, co-founder, Bario Neal Jewelry. They answer questions and give you solid advice and sources that you can use immediately to increase the options available for your responsibility-minded clientele.

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."