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GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I

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Lab-grown diamonds are no longer a topic to put off until tomorrow. Consumers are asking for them and savvy jewelers are selling them successfully — without losing out on the sales of natural diamonds. Watch as GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker teach you the do’s and don’ts of selling lab-grown: How to merchandise them, what to carry and how and when to pitch them to your customers.

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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