GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I

Published

2 years ago

May 27, 2022

Lab-grown diamonds are no longer a topic to put off until tomorrow. Consumers are asking for them and savvy jewelers are selling them successfully — without losing out on the sales of natural diamonds. Watch as GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker teach you the do’s and don’ts of selling lab-grown: How to merchandise them, what to carry and how and when to pitch them to your customers.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”