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GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I




Lab-grown diamonds are no longer a topic to put off until tomorrow. Consumers are asking for them and savvy jewelers are selling them successfully — without losing out on the sales of natural diamonds. Watch as GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker teach you the do’s and don’ts of selling lab-grown: How to merchandise them, what to carry and how and when to pitch them to your customers.



Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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