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GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I




Lab-grown diamonds are no longer a topic to put off until tomorrow. Consumers are asking for them and savvy jewelers are selling them successfully — without losing out on the sales of natural diamonds. Watch as GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker teach you the do’s and don’ts of selling lab-grown: How to merchandise them, what to carry and how and when to pitch them to your customers.



Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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