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The Clienteling Gap — and How to Close It

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Based on outreach to hundreds of retailers, Clientbook found that more than 90% of retailers said they collected and kept detailed information on their clients. However, when asked if they used that information to actively clientele, less than 20% said they do. This is called the clienteling gap and in this webinar, Clientbook’s CEO Brandon Wright and SVP of Sales Ryan Blumenthal discuss how clienteling can unlock one of the greatest assets your business has – your customer data.

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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