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Video: Discounting Your Jewelry Can Send the Wrong Message

Jimmy DeGroot explains why discounting is often a bad idea, and the approach you should take instead.

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IT’S TEMPTING to discount your products. It feels like you’re doing the customer a favor.

But doing so can send several negative messages, says Jimmy DeGroot.

In this video, Jimmy explains why discounting is often a bad idea, and the approach you should take instead.

Take a look:

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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