Connect with us

Video: Discounting Your Jewelry Can Send the Wrong Message

Jimmy DeGroot explains why discounting is often a bad idea, and the approach you should take instead.

mm

Published

on

IT’S TEMPTING to discount your products. It feels like you’re doing the customer a favor.

But doing so can send several negative messages, says Jimmy DeGroot.

In this video, Jimmy explains why discounting is often a bad idea, and the approach you should take instead.

Take a look:

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

SPONSORED VIDEO

It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”

Promoted Headlines

Most Popular