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IT’S TEMPTING to discount your products. It feels like you’re doing the customer a favor.

But doing so can send several negative messages, says Jimmy DeGroot.

In this video, Jimmy explains why discounting is often a bad idea, and the approach you should take instead.

Take a look:

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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