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The 2024 Diamond Sales Playbook

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If you want to sell more diamonds, you need a playbook as well. In this GN Diamond webinar, sales trainer Shane Decker and GN Diamond CEO Asaf Herskovitz take you through the steps you need to create a playbook designed to help you sell more diamonds. You’ll learn how to review your diamond inventory, what to stock for holidays and special events and how to make sure you’re giving your sales people all the diamond sales training they need to be a success.

This is a free webinar that’s perfect for store owners, managers and sales staff! Sign up today!

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SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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