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The 2024 Diamond Sales Playbook




If you want to sell more diamonds, you need a playbook as well. In this GN Diamond webinar, sales trainer Shane Decker and GN Diamond CEO Asaf Herskovitz take you through the steps you need to create a playbook designed to help you sell more diamonds. You’ll learn how to review your diamond inventory, what to stock for holidays and special events and how to make sure you’re giving your sales people all the diamond sales training they need to be a success.

This is a free webinar that’s perfect for store owners, managers and sales staff! Sign up today!



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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