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Buddy, the store dog at White Mountain Jewelers in Show Low, AZ, is such a major presence that he even appears on the store's business card. Says Peter Tims of White Mountain: "Buddy is a German shorthaired pointer. He’s almost 7 years old and he has the energy of about five puppies. His official title is “Guard Dog???”, but he’s usually just the store greeter.  Buddy generally hangs with me in my office until he hears the door chime ring. Then he quietly trots out and jumps up to put his front paws on the counter in front of the customer. It can startle the customers a bit. But most know him and are thrilled he jumped up to say 'hi'. Sometimes I think he messes with people on purpose. He has a chair — out front but behind the counter — that he likes to sit at. He doesn’t move. Just watches the store.  On occasion, a customer comes in and proceeds to the counter in front of him. He doesn’t move until they are ten feet or so from him. Then he just turns his head a bit to look at them. It gives new customers quite a shock. They thought he was statue until he moved. Like I said, I think he just likes messing with folks."
Here's the White Mountain Jewelers business card, featuring Buddy.Says owner Peter Tims: "He loves to come to work and he loves to leave.  When I stand up mid to late afternoon, he jumps up and starts doing his ‘going home’ dance. It consists of him jumping up and down, spinning in circles, and occasionally bouncing against the walls. It kind reminds me of one of the more active bulls in bull riding championships — but he seems much happier than the bulls.”
Josh Rider of Dylan Rings in Montgomery, AL wants to introduce you to Luna. Says Rider: “Luna is a Pom-chi and she loves the water, loves to play in it and chase it and bark at it.  The picture is her in the pool this past summer.  She loves people as along as she can see her “Daddy”. She wants to see and smell our clients and customers but stays pretty close to my ankles.  She quietly watches most of the time.”
Nala is the bench cat at J. Hollywood Designs in Chester Springs, PA. Says owner Jen Hollywood: “Nala keeps us company in our studio; she is a professional organizer. Any time she sees something sitting out that shouldn't be, she'll knock it on the floor. Nala also feels the printer is evil and should be stopped from printing at all costs.”
Get a load of Ziggy, the fur baby belonging to Daniel Spirer of Daniel R. Spirer Jewelers in Cambridge, MA. Or maybe Daniel belong to Ziggy? Says Daniel: “My 15 lb dachshund is in charge of the entire store. He barks at everyone until it's clear who's in charge. Once you know who is, he's happy to be petted. And he barks goodbye to them when they leave.”Photo by Flash Flood Studios
Melee is just a perfect name for a jewelry store owner's dog, isn't it? "She’s a gem!" says Stacey Horcher of I. Reiss in Lincolnwood, IL. "At nine months, she liked to steal my husband’s hat!” Here you see Melee in the midst of such a heist.
Meet Beauregard. Says owner Rick Nichols of Nassau Jewelry in Ferdanina Beach, FL, "Rick Nichols, Nassau Jewelry, Fernandina Beach, FL, "He greets customers and is in training to be a jeweler.”
Talk about five pounds of pure energy and you've got ReRe, the store dog at Wiford Jeweler in Sidney, OH. Says Robin Laughlin of Wiford: “ReRe is the name of our pet and I call her our bark alarm because she lets us know when someone comes in the door, even though we have a chime on the door. She is a Yorkie Poo and weighs about five pounds. She makes people smile.”
“Pearl (on floor in front) and Lady have been coming to work with us at The Village Gem ever since we adopted them from the local shelter in spring of 2008," says Tommy Thobe of The Village Gem in Perry Hall, MD. "They have a big bed in the office area right near the register where they love to nap and eat their treats. Almost every customer who comes in knows them and wants to pet them and talk to them. If Sandy is off and home they are home with her and everyone who comes in wants to know where they are. It's a huge joke that they are our "guard dogs". Everyone knows better!" Sadly, adds Thobe, "We recently lost Pearl and now Lady is here and continues to be a great ambassador for their breed. She makes people laugh every day."
Adorable Ruby, a Frenchton, is a regular at Jacob Raymond Custom Jewelry in Greensboro, NC, as well as being a social-media celeb. "Many people recognize her from our social media and actually come in to see her," says owner Jacob Wosinski. "You couldn't ask for a better shop dog."
Fen has been working at W Evans & Sons Jewellers in Matlock, Derbyshire in the U.K. since he was 8 weeks old. His duties include guarding the store, greeting customers and keeping children amused. He’s also an expert crumb vacuum and a staff morale booster, says his owner and store manager Mollie Ellis.
Zuri, the store mascot at Giamante, in Anchorage, AK, has won “Employee of the Year” and is so special that she even has her own Instagram hashtag (#ZuriDiamonds). Debi Gimeno of Giamante calls Zuri “the heart of our store” and “our little gem”.
Oliver, the mascot at Craig Husar Fine Diamonds & Jewelry Designs in Brookfield, WI is so special that there is even a topiary version of him (shown here). Owner Craig Husar says he designed his new store with pet-friendly travertine floors to be more welcoming to Oliver and other four-legged friends.
Retired greyhound Freya has been a member of the team at Revolution Jewelry Works in Colorado Springs, CO since 2014. She’s featured on the store’s team website page and she likes to think, “No one can have a bad day when there’s a dog to pet!”
He doesn’t run a traditional jewelry business, and his store mascot is anything but traditional as well. But custom designer Stephen Arnold says that all of his shop clients get to meet what he calls his “danger noodle”, seen here in his feeding tank.
This sweet little pup is a jewelry retail natural, and goes by the industry-appropriate name Melee. You’ll find Melee at Joe Escobar Diamonds in Campbell, CA.
Meet Miss Pearl, the shop mascot at Sholdt in Seattle, WA, who has been coming to work with owner Kaylee Sholdt full-time since she was 10 weeks old. Sholdt says Miss Pearl is “perfect for scaring the wrong people away and always greets clients with her charming smile.”
Since she was nine weeks old, JJ has been the shop dog at JL Jewelers in South Tampa, FL. Says Don Delano of JL Jewelers: “JJ was a rescue puppy that lives the life of a princess. Here she is on her throne.”
Walker Jacobs appears as “store mascot, greeter and cookie monster” on the team page of the website for Toodie’s Fine Jewelry in Quincy, MA. Says owner Howie Jacobs: “He’s the top dog … always closing all his diamond sales.”
Rae is the lovable store mascot at Erik Runyan Jewelers in Vancouver, WA. She often referred to as “Leslie Runyan’s shadow”, and knows exactly how to politely wait and sit for a treat.
Toby, the shop dog at Malka Diamonds & Jewelry in Portland, OR, has his own Instagram account, #tobybobyboo, where he has attracted 119 followers. Owners David and Ronnie Malka say he loves his job, both as a store greeter and a social-media guru. His posts include pictures of his friends and reflect his love of the outdoors.
Harry Winston, aka Winston the Yorkie, is the shop dog at Art + Soul in Boulder, CO. His claim to fame, says owner Debbie Klein, is that he is “The Best Dog. Ever.” His job duties include lounging in the sun in the front window and attracting passersby. “He is our greatest marketing tool,” Klein says. “If you have a cookie, he will be your best friend for life. He used to have more friends on Facebook than I did until Facebook required us to provide proof that he was over age 13 to continue his page. He didn’t have a current, ID, so they shut it down.”
Although they are semi-retired from the business, Lois Morganstern and sidekick Gabriella stop by YLANG YLANG in St. Louis, MO, several times a week to open the mail, pay bills and greet clients. “They are the cutest little duo,” says Julie Ettinger, Lois’ daughter and current owner of YLANG YLANG. “They don’t go anywhere without the other."
Rachel Howard of Star Jewelers on High in Columbus, OH, says her shop dog, Daisy, an Australian shepherd, loves to sit in the store window and people watch, and as a result, brings passersby in to say hi. “Her favorite customers are engagement ring shoppers,” Howard says. “We think she senses their anxiety and sits by them to be a therapy dog and a source of comfort.”
At Erickson Jewelers in Iron Mountain, MI, Ringo and Tino love to snuggle.
Coco, a Maltese-poodle mix, is chief morale officer at LaLonde Jewelers & Gemologists in Gross Pointe Farms, MI, owned by Daniel and Cynthia LaLonde. When she’s not posing for glamour shots for advertisements, she can regularly be found waiting for customers at the door.
At Elizabeth Diamond Co. in Dayton, OH, German shepherd DaisyGirl comes to the store with owner Sonny Singhvi every day. She spends time on the sales floor greeting clients and has a following of fans who stop by to see and pet her. She also specializes in sitting pretty on elegant, upholstered chairs.
Shelby has been a greeter at Vogan Gold & Silver Works in Colorado Springs since she was 10 weeks old. While she loves all customers, she is having an “open fling” with the neighborhood UPS delivery man, Wayne. “I sawy open because Wayne’s wife is well aware and is OK that he has Shelby’s picture on the visor in his big brown truck,” says Teri Vogan. Though Shelby will not change watch batteries, size a ring or tighten a diamond, she is good at customer service in the form of retail therapy. “She works hard,” Vogan says, “and only asks for animal crackers and elbow rubs.” (In the photo, apprentice Hollie Hyde offers Shelby an elbow rub.)
Independence, aka Indi, belongs to the owners of a hardware store that happens to be next door to Persona Custom & Fine Jewelry on Charles Street, a pedestrian-friendly shopping mecca in Boston. As Indi’s name suggests, she goes where she pleases. But as a luxury lover, she prefers to spend much of her time on the red carpet entrance to Persona or perched on the store’s Swarovski-crystal tufted, overstuffed accent chair. People come by to visit Indi, who may look haughty but is actually quite approachable, according to Persona’s creative director Dustin Rennells. Photo credit: Kelsey Riggs.
Rescue dogs Quincy (black and white) and Journey (brown and white) both work for Robert Goodman Jewelers in Zionsville, IN. Because the store, owned by Robert and Rose-Marie Goodman, has a museum vibe, they have become experts at posing as if they, too, are fabulous works of art.
Rescue dogs Quincy (black and white) and Journey (brown and white) of Robert Goodman Jewelers in Zionsville, IN spend quality time peering out the front door.
Lily & Company Jewelers, owned by Karen Bell and Dan Schuyler, was named for Bell’s Labradoodle, Lily, who has become the face of the business in print ads and billboards, where, adorned with top of the line, photo-shopped jewels, she greets every visitor to Sanibel Island. Every year, Lily’s birthday party is a major event on the island.
At Malka Diamonds & Jewelry in Portland, OR, Toby always arrives with a smile.
Roo, an Italian greyhound, has a regal presence befitting her luxurious environment at DeBoulle. “Since 2015, Roo has been sniffing out the best jewelry and customers,” says Josh Garcia, director of creative and marketing. “Before her day begins, we make sure she is pampered and polished, and she loves to wear jewelry. Her typical day involves greeting everyone at the door to deliver the de Boulle experience – and puppy kisses.”
Jewel and Gemma are very effective in the HR department, according to owner Stephenie Bjorkman. They keep everyon on an even keel, staff and customers alike. “Animals are great therapists,” she says. “When clients come in they quickly forget they are “just looking” and immediately let their guard down. Gemma also sits on kids’ laps when they get their ears pierced, easing anxiety. They entertain watch customers, too, while they are waiting. “I can hear customers say, `This is the last time I will throw the ball for you’ then an hour passes, Bjorkman says.
“Meet Charlie, our newest and cutest part-time sales associate. He’s best with greeting customers and making everyone smile,” says Mitchell Dickler, president of Mitchell’s.
At Nancy and David Fine Jewels in Milburn, NJ, co-owners David and Nancy Stone know they can rely on mini-poodle Rico to welcome every customer.
French bulldog Gaston, pictured in the loving arms of owner Ashley Porter, spends lots of his time planted on the threshold, wagging his whole body, daring you to keep walking without scratching behind his ears. Everyone takes his photo, framed in the doorway of the boutique, with its iconic French Quarter architecture. Tourists also ask Gaston to pose for selfies with them. Photo credit: Eileen McClelland
Chocolate lab Max, professional greeter, is co-owned by Douglas Elliott (pictured) and Marisa Perry, who together own and manage Marisa Perry Atelier.
The store greeter at YLANG-YLANG in St. Louis, MO, couldn't be any cuter.
Here's a friendly face at Lowden Jewelers in Marion, IN.
Arizona Store Dog ‘Just Likes Messing With Folks’ … and More of America’s Cutest Jewelry Store Mascots

Arizona Store Dog ‘Just Likes Messing With Folks’ … and More of America’s Cutest Jewelry Store Mascots

Buddy, the store dog at White Mountain Jewelers in Show Low, AZ, is such a major presence that he even appears on the store's business card. Says Peter Tims of White Mountain: "Buddy is a German shorthaired pointer. He’s almost 7 years old and he has the energy of about five puppies. His official title is “Guard Dog???”, but he’s usually just the store greeter.  Buddy generally hangs with me in my office until he hears the door chime ring. Then he quietly trots out and jumps up to put his front paws on the counter in front of the customer. It can startle the customers a bit. But most know him and are thrilled he jumped up to say 'hi'. Sometimes I think he messes with people on purpose. He has a chair — out front but behind the counter — that he likes to sit at. He doesn’t move. Just watches the store.  On occasion, a customer comes in and proceeds to the counter in front of him. He doesn’t move until they are ten feet or so from him. Then he just turns his head a bit to look at them. It gives new customers quite a shock. They thought he was statue until he moved. Like I said, I think he just likes messing with folks."