SMART STYLE,
SMARTER PRICE POINTS.

TI SENTO offers retail jewelers a fashionable alternative when gold prices soar and customers seek value.

When gold topped $4,000 an ounce this year, many retail jewelers watched their customers hesitate at the counter. But smart retailers know that challenging markets create opportunities for brands that deliver both fashion and value. Enter TI SENTO, a collection that proves style doesn’t have to break the bank.

“We’re seeing jewelers embrace TI SENTO because it solves a real problem,” says TI SENTO U.S. Sales Director, Sarah Johnston. “Customers still want to treat themselves and buy gifts, but they’re being more thoughtful about price. Our collection lets jewelers say ‘yes’ to shoppers who might otherwise walk away empty-handed.”

TI SENTO’s approach is refreshingly straightforward: create fashionable jewelry that looks and feels luxurious without the luxury price tag. The brand crafts its pieces in sterling silver with gold and platinum plating, then elevates them with colored stones, cubic zirconia and mother of pearl. The result is jewelry that catches the eye and fits the budget, with MSRPs ranging from $99 to $1,399.

“The beauty of TI SENTO is that it’s designed to be collected,” Johnston explains. “A customer might start with a $129 bracelet, then come back for earrings and a pendant. Before you know it, you’ve built a loyal client who keeps returning because she knows she can afford to add to her collection.”

That collectability factor is key for jewelers looking to build repeat business. TI SENTO releases new collections twice a year, giving retailers fresh reasons to reach out to customers and bring them back into the store. Each piece is designed to work alone or layered together, encouraging multiple purchases and creating natural upsell opportunities.

“While a case of gold jewelry might represent a six-figure investment, jewelers can build a compelling TI SENTO selection at a fraction of that cost and still offer customers genuine fashion credibility.”

The brand’s fashion-forward aesthetic also helps jewelers attract younger customers who are building their jewelry wardrobes. These aren’t heirloom pieces meant to sit in a vault. They’re designed to be worn, stacked and mixed with other jewelry. This everyday wearability drives both initial purchases and repeat visits.

For store owners watching their inventory costs, TI SENTO offers another advantage: the ability to stock depth in a stylish line without tying up capital in gold. While a case of gold jewelry might represent a six-figure investment, jewelers can build a compelling TI SENTO selection at a fraction of that cost and still offer customers genuine fashion credibility.

“Jewelers tell us they love having something fashionable to show customers who come in looking at $3,000 gold pieces but aren’t ready to commit,” says Johnston. “Instead of losing that sale, they can show TI SENTO and make a $300 sale. That customer leaves happy, and the jeweler has built a relationship for future purchases.”

The brand’s commitment to quality ensures customers feel good about their purchase. TI SENTO uses high-grade materials and attention to detail that stands up to daily wear. The pieces are substantial enough to feel special but accessible enough to wear constantly.

As economic uncertainty continues and precious metal prices remain volatile, TI SENTO offers jewelers a stable option that keeps inventory moving and customers satisfied. It’s jewelry that works for both sides of the counter: stylish enough to excite shoppers and profitable enough to make business sense.

In today’s market, that’s a combination worth stocking.

Platinum-plated sterling silver bracelet. MSRP: $299 Middle: Synthetic pearl bracelet. MSRP: $155 Bottom: Gold-plated sterling silver tennis bracelet with synthetic pearl and CZ. MSRP: $199

Tennis necklace: Platinum-plated sterling silver tennis necklace with CZ. MSRP: $399 Large Necklace: Gold and platinum-plated sterling silver necklace with CZ accents. MSRP: $1399 Necklace: Gold-plated sterling silver necklace with CZ. MSRP: $219 Earrings: Gold and platinum-plated sterling silver earrings with CZ. MSRP: $229 Bracelets: Gold and platinum-plated sterling silver bracelets with paperclip chain. MSRP: $269 (tennis), $399 (bangle) Ring: Yellow, rose gold and platinum-plated sterling silver ring. MSRP: $269