(PRESS RELEASE) At GN Diamond, we speak with over 4,000 independent retail jewelers each week, giving us a unique pulse on the industry. One trend is becoming unmistakably clear: natural diamonds are making a powerful comeback.
While large lab-grown diamonds have captured recent attention, their plunging prices are driving savvy consumers back toward the long-term value and rarity of natural, GIA-certified diamonds. In effect, lab diamonds are becoming billboards for larger natural diamonds—sparking customer interest but ultimately reinforcing the value of natural stones.
Rising Sales of Natural Diamonds & Jewelry
According to data from Tenoris, the average diamond sale in the U.S. has reached $15,284, a year-over-year increase of more than 20%. Retailers nationwide are reporting not only stronger sales of loose natural diamonds, but also increased demand for finished natural diamond jewelry.
Why Natural Diamonds? Why Now?
- Mining is down, creating an overall shortage of natural diamonds in the U.S. market.
- Lab-grown diamond prices are declining, raising concerns for consumers about long-term value.
- Newly implemented tariffs on lab and natural diamonds are expected to drive up their costs further—making natural diamonds even more attractive.
All these factors are creating a unique opportunity for retailers to invest in natural inventory and capture higher-margin sales.
Advertisement
GN Diamond Makes Stocking Natural Diamonds Easy & Risk-Free
To help retailers capitalize on this shift, GN Diamond offers:
- A Trade-In Guarantee – Exchange any GIA-certified natural diamond for another,
- Free Light Performance Analysis – Every GIA diamond includes a detailed grading, helping explain why one diamond shines brighter than another and why prices can vary by up to 70%, even within the same grade.
- Industry-Leading Support & Tools – From pricing transparency to education, GN Diamond empowers retailers to close more sales and increase inventory turnover.
NEW: GN Diamond Mobile & Desktop App
Our newly released app gives sales associates instant access to:
- Real-time diamond pricing
- A digital 4C’s educational tool
- Transparent presentations for end consumers
It’s the ultimate sales tool to build confidence at the counter and improve close rates.
Now Is the Time to Invest in Natural Diamonds
Advertisement
With lab diamond pricing uncertain and natural diamond supply tightening, stocking natural GIA diamonds positions your store for long-term growth, stronger margins, and greater customer trust.
📧 Contact: [email protected]
📞 Call: (800) 724-8810
🌐 Visit: www.gndiamond.com
