INDIVIDUALITY & PERSONAL EXPRESSION are universal desires, and women aren’t the only ones who find joy in jewelry, so why would you limit your sales by only stocking traditionally feminine designs? It’s 2025, and you should be prepared to sell to customers of any gender: We’re long past the days when men only entered a jewelry store to buy gifts for their loved ones.
(image above): Stainless steel jewelry by A.R.Z. STEEL includes Beveled Edge Two Tone Dog Tag, $85; Crossfire Black Stone Signet Ring, $70; Black Stone Matte Band, $70; Black Stone Tennis Bracelet, $125; and Iced Out Black Stone ID Link Bracelet, $140. For more information, call (514) 489-8668, email [email protected] or visit arzsteel.com.
Manly Majesty
Unapologetically bold and strong, with statement-making shapes and memorable motifs, these gentlemanly jewels are just the thing for a stylish man looking to make his mark on the world. Wearing any one of these designs proclaims that you know who you are and you aren’t afraid to show it. And don’t forget that the men’s section may appeal to any jewelry lover seeking a striking aesthetic, regardless of gender.

Gregore and Jennifer Jewelers
18K white and yellow gold brooch with opals (2.32 TCW), moonstone (1.08 TCW), sapphire (0.03 TCW), and diamond (0.91 TCW).
(805) 886-8465, gregoreandjennifer-rabe.com
$45,000

INOX Men’s Jewelry
18K gold ion-plated steel chain necklace with cubic zirconia.
(203) 803-1481, inox-us.com
$549

Luis Morais
Cord bracelet with 14K yellow gold clasp.
[email protected], luismorais.com
$1,150
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KIL NYC
Sterling silver earrings.
[email protected], kil-nyc.com
$175

Koulianos Designs
Sterling silver and 18K yellow gold vermeil pendant.
(914) 837-6734, koulianosdesigns.com
$295

Jewelry Innovations
Serinium ring.
(800) 872-6840, jewelryinnovations.com
$492

Korite
Titanium ring with ammolite.
(403) 287-2026, korite.com
$425
Telling Timepieces
There’sTno more essential accessory for power-dressing than the right timepiece, whether you’re a businessman in a suit, an athlete on his way to watch a game, or a well-put together man about town in jeans and a button-down. Your customer already has a day-to-day watch? Maybe they need a formal watch — or a rugged outdoor watch — or a second daily watch in a different color!

Tsar Bomba
Transparent watch with sapphire crystal bezel.
(954) 260-1714, tsarbomba.com
$2,000

Bertucci Watches
Titanium field watch with 200M water resistance and nylon band.
(866) 672-6442, bertucciwatches.com
$345

Citizen
Gold-tone stainless steel watch with automatic movement.
citizenwatch.com
$1,495
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Briston
Steel and rose gold watch with tortoise shell acetate and rose gold ion plated NATO strap.
[email protected], briston-watches.com
$480

Charriol
Watch with automatic Swiss-made movement, steel case, and stainless steel bracelet.
[email protected], charriol.com
$5,375

Bering
Watch with stainless steel case, quartz movement, and stainless steel bracelet.
(310) 417-5025, beringtime.com
$199

Ball Watch Company
Watch with titanium monobloc case, stainless steel bracelet, ceramic bezel, and chronometer certified COSC.
(888) 660-0691, ballwatch.ch
$4,199
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