That's Life

California Jeweler Started in the Business as a High School Junior

51 years later, she’s still doing it … and loving it.

Published

1 minute ago

December 22, 2025

INSTORE Staff Instore January 2026 Issue

Brenda Newman
The Jewelry Source, El Segundo, CA

Brenda Newman, owner of The Jewelry Source in El Segundo, CA, began working in jewelry retail as a junior in high school in 1974 and has been in jewelry ever since. She worked at both a Cartier boutique and an AGS store before going to GIA in Santa Monica. She subsequently started a jewelry business in a small 450-square-foot office with a friend she met playing tennis. 25 years ago, she moved into her current location, and later decided to build her house above the store. “This job is really my life behind the scenes as well as in front of the scenes,” she says. “However, I am trying to balance my life a little more these days and take one week off per month.”

Related Topics: Featured jewelry stores in California

INSTORE Staff

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