California-based Soho Apparel Group says it is all-in with President Donald J. Trump’s agenda to revitalize American manufacturing and is taking steps to contribute to that effort. Since its founding in 2002, Soho Apparel has grown to operate a 300,000-square-foot facility in the City of Industry, Calif., and supplies private-label clothing to such major U.S. retailers as Nordstrom, Tillys, Marshalls, Ross, Burlington, TJ Maxx and Dillard’s.
And now, in what it describes in a news release as “a strategic move to bolster domestic production and reduce dependence on foreign supply chains,” Soho Apparel said it plans to increase its U.S.-based manufacturing, warehousing and logistics operations by 300% by 2026. “This initiative will create significant job opportunities for American workers and strengthen the nation’s industrial foundation,” the release states.
“California was once a powerhouse of American manufacturing, and with President Trump’s leadership, we see a clear path to restoring that legacy,” said Soho founder James Chen. “We are proud to support the President’s vision by bringing production back to the U.S., creating jobs and contributing to the revival of the American Dream.”
It could not immediately be determined how much – if any –of Soho Apparel Group’s merchandise is imported from outside the U.S. that might be impacted by the president’s tariffs on goods made in other countries.
In its coverage of the group’s expansion, The Street described Soho Apparel “a quiet powerhouse in private-label clothing” and noted that political branding, such as the group’s support for Trump, can be divisive. “While many shoppers support U.S.-made goods, Soho risks turning off other customers in the process,” the news service reported.
Meantime, to celebrate its commitment to made-in-America, Soho Apparel said it will launch a limited-edition line of Trump-inspired merchandise, including socks and fanny packs. All proceeds will go toward supporting the Trump Presidential Library.
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