How One City Helps Entrepreneurs Launch, Why Your Store Must Photograph Well and What LVMH’s Drop Means

The following stories are from VMSD, INSTORE’s sister publication for retail store design and visual merchandising professionals. Visit VMSD.com or subscribe here.

Maryland Town Launches Incubator for New Brick-and-Mortar Businesses

Mid-sized Maryland city Frederick, MD is opening a retail incubator that supports three aspiring entrepreneurs simultaneously for up to 12 months each. The 350-square-foot space at 22 S. Market St. provides affordable rent, shared operations, mentorship and hands-on business training — essentially lowering the barrier to launching a brick-and-mortar retail business. Managed by Downtown Frederick Partnership and SOUL Street (a collective of local Black business owners), the program received a $100,000 grant from Truist Bank. “It fills a critical need for affordable, accessible pathways into brick-and-mortar retail, particularly for entrepreneurs who have historically been underrepresented,” says Executive Director Kara Norman. First cohort starts this spring. Read more.

Restaurants Need to Look Good on TikTok — OpenTable Has the Data

58% of diners say a restaurant’s “Instagram/TikTok worthiness” is important when choosing where to eat (25% say extremely important), and 54% will pay a premium for unique vibe, according to OpenTable’s 2026 design survey. Restaurateurs are responding: 26% are adding more bar seating, 21% are investing in “Instagrammable” bathrooms, and 20% are going minimalist. Meanwhile, 48% of diners prefer cozy/local charm. OpenTable’s conclusion applies directly to jewelry stores: “Design matters more than ever — interiors need to look as good on screen as they do in person.” Remember, going forward, every corner of your store is potential content. Read more.

LVMH Revenue Drops 5% Despite “Solidity and Effective Strategy”

The world’s top luxury retailer reported 2025 revenues of $96.6 billion — down 5% from 2024 — and profit from recurring operations of $22.1 billion, down 9%. Chairman Bernard Arnault credited “loyalty and growing demand from local customers” and highlighted new stores including The Louis in Shanghai and Tiffany locations in Milan and Tokyo. For 2026, Arnault says the company will rely on “our Maisons’ ability to inspire dreams” plus “vigilance with regard to cost management” in “an environment that remains uncertain.” Read more.

Takeaways for Jewelers From This Week’s Wrap-Up

Here are a few actionable takeaways for jewelry retailers based on this week’s headlines:

• Could your town or city benefit from a retail incubator? Frederick’s model supports three entrepreneurs simultaneously with shared 350-square-foot space, mentorship and training for up to 12 months. If you’re a leader in local commerce, consider working with your downtown partnership or chamber to launch one. Got extra square footage? You could even host one on your location. Or maybe you’re just starting out, but have a great idea that you’d love to test? See if your town or city has a similar program — it’s a lower-risk way to test brick-and-mortar concepts.
• Your store needs to photograph well. If 58% of restaurant diners consider “TikTok worthiness” important, our guess would be that jewelry customers also do. Audit your space: Is your lighting flattering? Are there Instagram-worthy moments spread across your store — a statement chandelier, a styled vignette, a gorgeous display case? Be sure to design for the phone camera as well as the eye.
• “Ability to inspire dreams” isn’t corporate fluff. LVMH’s Bernard Arnault used that exact phrase to describe LVMH’s 2026 strategy. It’s not about discounts or efficiency — it’s about desire. What dream are you selling? The heirloom, the milestone, the transformation? Name it, then build everything around it.