THE MOST LUSCIOUS of precious metals has been on a major winning streak lately. Gold has never been more desirable (or more expensive), but you have to be sure to stock your store with standout styles to help savings-savvy shoppers justify the impact that today’s gold jewelry will have on their wallets.
(image above): Jewelry in 18K yellow gold from the Amazonia Collection by Hueb includes diamond bracelet (1.55 TCW), $16,600; diamond earrings (0.82 TCW), $11,100; diamond ring (1.30 TCW), $11,600; and diamond ring (0.30 TCW) with citrine and sapphire, $4,900. For more information, call (646) 757-3578, email [email protected] or visit hueb.com.
80s Exuberance
The lush, textured, over-the-top beauty of 1980s gold jewelry is officially back! This “more is more” approach to luxury is fun and flamboyant, so encourage your customers to embrace being a little bit bodacious by pairing statement pieces together and not shying away from sizable styles.

Alison Nagasue
14K yellow gold earrings.
(201) 926-0039, alisonnagasue.com
$7,700

Mindi Mond
18K white and yellow gold earrings with diamonds.
[email protected], mindimondnewyork.com
$34,000

GUMUCHIAN
18k yellow gold necklace with diamonds (2.30 TCW).
[email protected], gumuchian.com
$15,000

Lafonn
Gold-plated sterling silver ring with simulated diamonds (0.34 TCW).
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(855) 2-LAFONN, lafonn.com
$175
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Royal Chain
14K yellow gold bangle with diamonds (0.42 TCW).
(800) 622-0960, royalchain.com
$6,095

Fana
18K white and yellow gold pendant necklace with diamonds (0.33 TCW).
(800) 433-0012, fanajewelry.com
$5,750

Endless Designs
14K yellow gold ring.
(800) 886-3040, endlessdesigns.com
$3,100
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Forever Faves
Any piece of jewelry can be pretty, but not every design has what it takes to become someone’s new favorite everyday go-to. This selection of styles is both versatile and interesting, simultaneously stylish and sensible. If your customer takes one of these future favorites home, they’ll be wearing it the next time you see them.

Zahn-Z
14K yellow gold earrings.
[email protected], zahnzjewelry.com
$6,660

ASHI Couture
18K yellow gold ring with diamond (0.60 TCW).
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(800) 622-2744, ashicouture.com
$10,700

Vlora
14K yellow gold bracelet with diamonds (0.24 TCW).
(800) 807-2481, vlorajewelry.com
$4,725

Midas Chain
14K yellow gold chain.
(201) 244-1150, midaschain.com
$3,408

Claudia Mae
14K yellow gold ring.
[email protected], claudiamae.com
$2,800
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Judi Powers Jewelry
18K green gold earrings with diamonds.
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(718) 571-9049, judipowersjewelry.com
$975

Zoe Chicco
14K yellow gold pendant with diamonds.
[email protected], zoechicco.com
$1,250