(PRESS RELEASE) NEW YORK, NY — Crisscrossing the US, Miseno has been busy courting clients in advance of the holiday purchasing season. With a recent series of events, in partnership with two key retailers, the brand has raised the bar for money-cannot-buy shopping experiences.
The concept for the series came to the brand’s founder, Antonio Cardamuro, during a visit to Teatro San Carlo, in Naples, Italy, not far from Miseno’s namesake city. Inspired by the historical theater, he sought to capture and share the enchanting essence of a Neapolitan opera with guests.
The events began at New York’s Crosby St. Hotel last month, with Miseno and Neiman Marcus dazzling VIP guests with a private jewelry preview, hosted by Mr. Cardamuro, with the debut of a selection of one-of-a-kind pieces. To continue the wow factor, guests were then treated to an intimate performance by two renowned opera singers, flown into New York specifically for the evening, followed by a seated three-course gourmet dinner to conclude the evening’s festivities.
A selection of pieces from Miseno’s Raggi Collection
“Our goal is to invite our guests into a captivating world where artistry and elegance intertwine, allowing them to appreciate not only the craftsmanship of our pieces, but the emotional storytelling found in opera,” explained Mr. Cardamuro. He continued, “Through this immersive experience, we hope to foster a connect between our guests and the art forms we celebrate, leaving them inspired and enriched long after the evenings conclude.”
The second event, held in Dallas at the Erin Cruley Gallery, was also in partnership with Neiman Marcus and hosted by Mr. Cardamuro and other senior brand executives. The twenty guests were the first to view a selection of Miseno’s latest creations, with highlights including new designs from the Baia, Ischia, Procida, and Raggi collections. Opera singers again provided a unique ambiance for the evening, encouraging guests to freely explore the exquisite jewels on display.
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Miseno’s Baia Cuff
Most recently, Miseno returned to New York for an exclusive evening with thirty Bloomingdale VIPs at Majorelle, in The Lowell Hotel in Midtown. Mr. Cardamuro, along with his daughter, Gabriella, personally took guests through the collection during cocktail hour, ahead of a seated multi-course dinner and private opera performance.
“Our recent event series exceeded our expectations, proving that investing in cultural experiences yields significant return in both engagement and brand loyalty,” shared Mr. Cardamuro. “We appreciate our retail partners going on this journey with us, enabling us to provide memorable experiences for their clients.”
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