YOUR BEST SALESPEOPLE already understand this: customers buy from people, not stores. LinkedIn keeps those relationships strong between visits. Here’s how to make it work:
THE REQUIREMENT: Every salesperson must have an active LinkedIn profile with your store listed as their employer. Check-in monthly to verify they’re posting. This is now part of their job.
THE PITCH TO STAFF: “LinkedIn makes YOUR job easier. When customers see your posts, they remember you exist and come back to YOU instead of shopping elsewhere. When their friends need a jeweler, they can tag you instantly. One extra sale per month from staying top-of-mind = $X,000/year in your pocket.”
THE MINIMUM STANDARD: Three posts per week: Monday (product you love from the store), Wednesday (local business shoutout or food holiday), Friday (jewelry education or customer success). Two minutes each. That’s it.
WHY IT WORKS: Customers don’t remember store names — they remember people. Your staff’s LinkedIn presence keeps relationships warm, generates referrals, and brings people back. Plus, it shows professionalism and builds their career skills while they work for you.
Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
