(PRESS RELEASE) NEW YORK, NY — Penny Preville, one of the industry’s most beloved and enduring woman-founded, designer-led fine jewelry brands, celebrates five decades of iconic design by launching a special 50th collection high jewelry suite, an award-winning bangle design signed by the designer, and a host of stunning ready-to-wear pieces. All to debut to the public this fall via hybrid digital/IRL branded campaign featuring top retailers and industry influencers.
Previewed at the Luxury jewelry trade show during JCK in Las Vegas, the 50th Anniversary collection and campaign were met with strong buyer interest, industry buzz, and emotional resonance among longtime retail partners. The Penny Preville booth became a highlight of the show floor with its daily champagne toasts, floral and crystal installation wall featuring the “Love Letters” campaign display, and a retrospective showcase featuring hallmark designs and keepsakes from across the designers’ 50 years.
50th Anniversary Collections
The anniversary suite features new designs and collections, available in-store beginning Fall 2025. The collections reflect Penny’s signature elegance while offering variety across tiers, from limited-edition heirlooms to accessible fine jewelry featuring natural diamonds, sapphires, and other gemstones, all set in 18K gold:
- 50th Anniversary Limited Edition Bangle – This centerpiece design is an ultra-limited edition of only 50 individually numbered bangles, each personally signed by Penny Preville. Set in 18K gold with an intricate constellation motif in diamonds, it has already become a collector’s item. The bangle was recognized with the 2025 José Hess Design Award, celebrating enduring brilliance, emotional resonance, and excellence in craftsmanship and originality.
- Deco Suite – Drawing inspiration from Penny’s iconic Art Deco designs, this high-jewelry capsule fuses vintage charm with modern sophistication. The centerpiece is a two-tiered diamond choker with a detachable pendant, embodies the angular shapes and symmetry reminiscent of the Art Deco era.
- Goddess Suite – Draped in delicate white gold and diamonds, and flowing with effortless grace, these designs are inspired by bohemian romance. Each piece shines with divinity—elegant, fluid, and made for the modern muse.
- Ready-to-Wear – Inspired by core design themes from Penny’s past, the brand released the Celestial Dreams and Moon Dance collections at the show. Celestial Dreams captures cosmic wonder with golden stars, diamonds, and twilight-blue sapphires. Star motifs and constellations twinkle, like wishes whispered to the night. These dream-inspired pieces are timeless and magical. Moon Dance collection features an adornment of bezel-set diamonds, sapphires, and moonstones. Set in white and yellow gold, each piece shimmers softly, like waltzing moonlight across the night sky. These are designed to be accessible, yet luxurious, offering a wide range of price points that begin at entry level and increase based on design intricacy, materials and stone count.
“The fun and challenge of designing is to keep pushing one step ahead of what women want,” notes designer Penny Preville. “Jewelry is very personal and individual to the wearer; my goal is to keep designing pieces that will make a woman look and feel fabulous about herself.”
Building Community Through Experiential Retail + Online Influencers
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Penny Preville’s 50th anniversary is not just a look back but a step forward in brand evolution. The celebration is supported by a curated calendar of retail activations that foster community and drive in-store momentum, as well as notable influencer partnerships to drive conversation around the brand’s impressive designs, heritage, and legacy:
- Nationwide Trunk Shows & Offsite Events – Including personal appearances by Penny Preville and curated experiences to deepen relationships with collectors and retail staff.
- “Love Letters” Campaign & Installation – An emotional and tactile experience where collectors can write and read each others’ personal stories of milestone moments celebrated with Penny Preville jewelry, creating a tapestry of shared experiences.
- Influencer Media Partnerships – Collaborations with jewelry content creators spanning multiple generations. These partnerships showcase Penny Preville’s designs through authentic storytelling by talent with diverse communities of luxury consumers, to honor the brand’s 50-year legacy while introducing new audiences to the brand.
Retailers will benefit from new creative imagery for advertising, social media and public relations, all designed to transform the anniversary celebration into tangible sales opportunities and strengthen their connection to both the brand and their customers.
“Penny’s vision has celebrated women through five decades of changing styles,” says Cathy Tivol, Chair of TIVOL, a longtime retail partner. “Over the many years we’ve carried Penny Preville, she has become one of my dearest friends. But what is amazing to me is seeing the true friendships she has formed with her customers. I don’t know anyone else in our industry who can say that. Her ability to understand what women want to wear and create jewelry that becomes part of their life stories has built a legacy of not just beautiful pieces, but beautiful moments.”
Top Sellers at the Luxury Trade Show
“The Luxury show for us was electric this year. Buyers came into the booth excited to celebrate Penny, see all the new designs and to write orders,” said Nikki Siegel, Vice President of Sales and Marketing at Penny Preville. “Our top sellers were from the Celestial Dreams collection, an extension of the 50th Anniversary limited edition bracelet. But honestly, what stood out most was the energy and their connection to Penny as the designer and the new designs —this felt like a celebration with our entire jewelry community.”
For more information on the brand, visit: www.pennypreville.com
To schedule a sales meeting, please contact [email protected].
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