The Atlanta Jewelry Show returns in March, 2026 with a clear focus on what independent jewelry businesses need and want from a trade event: productive buying time, practical education, and real industry relationships that continue to grow long after the show ends. 

Produced by the Southern Jewelry Travelers Association (SJTA) for over 75 years, the Atlanta Jewelry Show is the longest-running U.S. trade show in the jewelry industry. It is owned by its members and, from the beginning, was designed to focus on independent retailers. It has since expanded nationally, but it has long been known as the Show of the South, where suppliers gather to meet with jewelry businesses from Maryland and Virginia to Oklahoma and Texas.

Retailers attend the Atlanta Jewelry Show to find new products, develop new supplier relationships, deepen existing relationships, and to think more clearly about their businesses.  

The exhibitor mix reflects that intent. Buyers will find established manufacturers, trusted brands and suppliers, and emerging designers across core and fashion categories, along with vendors supporting merchandising, operations, and retail performance. The show is intentionally structured to support real business. Retailers meet with owners and business leaders to review product, pricing, delivery, and assortment fit in a setting designed for decision-making, not distraction.  

Time away from the store has a cost. The Atlanta Jewelry Show respects that. Buyers consistently report that they are able to accomplish meaningful buying in a shorter window, without feeling rushed or overwhelmed. The show is easy to navigate, straightforward to plan for, and structured to let retailers control their schedules.  

Education is a core part of the Atlanta Jewelry Show’s value. Sessions are designed around the realities of independent jewelry retail, including staffing challenges, inventory planning, customer expectations, pricing pressure, and long-term business health. Programs are led by industry professionals who understand our industry’s challenges and constraints. Every session is defined with practical application in mind, and must deliver actionable insights you can start applying the minute you return home.  

For exhibitors, the Atlanta Jewelry Show offers something increasingly rare: an audience that arrives ready to engage. Retailers come to Atlanta expecting to buy, learn, and build relationships. Exhibitors benefit from longer conversations, stronger follow-up, and buyers who are aligned with their business models. Many exhibitor relationships at the show span years or decades, which speaks to the consistency of both the audience and the experience.  

The show is grounded in a broader commitment to the industry itself. As a non-profit trade association, the SJTA reinvests in education, industry health, and the long-term strength of the trade. That mission shows up in how the event is run, with every decision weighed against the question, “what value does this provide our exhibitors and attendees?”  

If you already attend shows, the Atlanta Jewelry Show earns its place on your calendar by helping you make better decisions and better relationships. Our retailers leave knowing what they bought, why they bought it, and how it fits their business.  

When a show offers value for the time you spend away from your store, it’s worth attending. That’s the Atlanta Jewelry Show. We look forward to meeting you in March.  

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