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Stuller Shares Top Jewelry Trends for 2026

These trends show customers favor expressive, meaningful jewelry that emphasizes individuality and lasting style.

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Stuller Shares Top Jewelry Trends for 2026

(PRESS RELEASE) LAFAYETTE, LA — With more than five decades of experience serving the fine jewelry industry, Stuller shares the top jewelry trends and design elements gaining traction in 2026. These reflect how customers are gravitating toward jewelry that feels expressive, meaningful, and current, with an emphasis on individuality and lasting style.

“Jewelry trends in 2026 reflect a growing desire for personal expression,” says Andrea LeDay, fine jewelry product manager. “Customers are gravitating toward pieces that feel intentional, expressive, and lasting: nostalgic design details, meaningful customization, bold silhouettes, and rich colors.”

Stuller has identified five key design directions shaping the jewelry market:

  • Vintage Vibes – Nostalgic styles with antique cuts, intricate details, and timeless silhouettes have made a comeback, offering jewelry with enduring appeal.
  • Flow & Form – Fluid shapes, asymmetry, and artistic metalwork create expressive, artinspired pieces that feel fresh and dynamic.
  • Storyteller – Engraved initials, symbols, dates, and birthstones give customers ways to create pieces that uniquely tell their personal stories.
  • Max Appeal – Oversized chains, substantial rings, and dramatic earrings give customers a way to make confident, eye-catching style statements.
  • High-Impact Hues – Vibrant gemstones and intentional color combinations allow jewelry to reflect personality, milestones, and meaningful expression.

As the jewelry industry continues to evolve, we want to make our customers the heroes by helping them stay connected to what their customers are responding to,” says Taylor Burgess, chief merchandising, marketing, and sales officer. “Identifying trends gaining traction this year allows us to provide the insight and products jewelers need to curate collections that stand out.”

To learn more about Stuller’s 2026 Jewelry Trends, visit here.

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SPONSORED VIDEO

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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