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These Are the Most Searched Engagement Ring Shapes and Styles for 2026 Brides

It’s a case of “something old, something new”, according to study by refiner Elemetal.

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These Are the Most Searched Engagement Ring Shapes and Styles for 2026 Brides

As we head into peak proposal season, every (soon-to-be) bride is dreaming up their ideal winter proposal: where it will happen, how it will unfold, and of course, the ring that will define it.

As a company rooted in precious metals, Elemetal researchers analyzed Google search data from the past twelve months to uncover which engagement ring shapes and styles captured the most interest nationwide.

Here are a few standout insights:

  • Style: Vintage engagement rings ranked as the most popular overall, topping searches in 12 states.
  • Shape: Oval cuts took the crown as the most-searched shape, leading in 13 states.
  • Regional Differences: Marquise cuts are having a moment in the South, while classic round diamonds reign supreme throughout the Northeast.

You can view the full state-by-state breakdown here for a detailed look at which shapes and styles brides-to-be are actually searching for this season.

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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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