Headlines

These Are the Most Searched Engagement Ring Shapes and Styles for 2026 Brides

It’s a case of “something old, something new”, according to study by refiner Elemetal.

Published

4 hours ago

December 23, 2025

INSTORE Staff

These Are the Most Searched Engagement Ring Shapes and Styles for 2026 Brides

As we head into peak proposal season, every (soon-to-be) bride is dreaming up their ideal winter proposal: where it will happen, how it will unfold, and of course, the ring that will define it.

As a company rooted in precious metals, Elemetal researchers analyzed Google search data from the past twelve months to uncover which engagement ring shapes and styles captured the most interest nationwide.

Here are a few standout insights:

Style: Vintage engagement rings ranked as the most popular overall, topping searches in 12 states.
Shape: Oval cuts took the crown as the most-searched shape, leading in 13 states.
Regional Differences: Marquise cuts are having a moment in the South, while classic round diamonds reign supreme throughout the Northeast.

You can view the full state-by-state breakdown here for a detailed look at which shapes and styles brides-to-be are actually searching for this season.

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

click to Comment(Comment)

Don't Miss

‘Don’t Apologize for Your Prices’: Jewelers on Selling Gold Right Now

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.