Tips and How-To

Go Ahead, Be a Broken Record

Think of your job as “Chief Reminding Officer.”

Published

25 seconds ago

December 25, 2025

INSTORE Staff Instore January 2026 Issue

Go Ahead, Be a Broken Record

AUTHOR PATRICK LENCIONI has a number for you: seven. That’s how many times employees need to hear something before they believe leadership actually means it. Seven. Not once. Not twice. Seven times minimum. Lencioni says CEOs should think of themselves as “Chief Reminding Officers.” Your job isn’t just to set direction. It’s to remind people of that direction until you’re sick of your own voice. Here’s the problem: Most leaders get bored. They said it once. They sent the memo. They’re ready to move on. But your team? They’re still wondering if you meant it. Nobody ever quit because the boss communicated too much. So say it again. And again. Until they don’t just hear it — they believe it.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.