(PRESS RELEASE) MADRID, ES — Spanish jewelry brand UNOde50 introduces its newest drop, the Beat Collection – a bold celebration of love without logic.
Handcrafted and intentionally imperfect, Beat centers on a sculptural heart motif that feels raw, expressive, and deeply personal. Each piece captures the beauty of emotion, reminding us that the most meaningful moments are born from a pulse, a hunch, a feeling you choose to trust.
Just in time for Valentine’s Day, the 55-piece collection blends 18K gold-plated metal, sterling silver, and genuine leather, featuring mixed silver-and-gold finishes, colorful thread details, and leather accents that give every piece its own distinctive character. Designed as a statement of self, the collection invites wearers to let go of control and follow their inner rhythm.
This collection is an invitation to wear your truth, let love move you, and follow the beat. A true heart is the one that lets itself go.
The Beat Collection is available now in UNOde50 stores worldwide and at UNOde50.com.
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UNOde50 pieces are also available on Nordstrom.com and Bloomingdales.com.
Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
