Press Releases

Wick and Greene Rebrands to Spicer Greene

Published

10 years ago

May 12, 2016

INSTORE Staff

(Press Release)
Wick and Greene, a specialty jewelry store located in Asheville, NC, will change its name to Spicer Greene. Eva-Michelle and Elliott Spicer, the owners of the family business, wrote the following letter announcing the rebranding effort.

We have some exciting news to share and we want for you, our industry partners, to be the first to know!

As most of you know, Eva-Michelle and Elliott Spicer are the 4th generation of the family business, Wick and Greene. With the changes in the industry, Wick and Greene must change as well. Wick and Greene will be closing for renovations and re-branding. We will be doing business as Spicer Greene Jewelers and our beautiful new store will be open in August 2016.

All legal, LLC, and contact information (except for email addresses) will stay the same. This is a rebranding for our marketing efforts. Our legal entity will remain Wick and Greene Jewelers, LLC and our tax ID will not change. We will remain located in the heart of downtown Asheville at 121 Patton Avenue and our phone number is still 828.253.1805. Our website will change in July to www.spicergreene.com as well as all of our email addresses to that domain.

If you have any questions, please do not hesitate to contact Eva-Michelle via email at [email protected]. Thank you for your support as we take this business into the next generation and the next 90 years!

We look forward to seeing you in Las Vegas!

All the best,

Eva-Michelle and Elliott Spicer

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When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.