(press release) NEW YORK – Cellini, a New York landmark and one of the world’s leading independent jewelers, celebrated the grand opening of its new Park Avenue flagship store on Tuesday, May 15th with an intimate private reception. Located at 430 Park Avenue, the inviting new store opened its doors to customers, VIPs, and influencers. Greeted by Cellini Founder and President Leon Adams and his team, guests were welcomed to discover the beautiful salon-like space, filled with the most precious jewelry, gems, and timepieces from more than 30 of the world’s top watchmakers.
The grand opening event represented only the latest chapter in the 40-year history of Cellini. The impressive new 2,300 square foot midtown location echoes the grandeur of the store’s beginnings in 1977, when Leon Adams opened his first showroom in the famed Waldorf-Astoria Hotel. It was here that Cellini established its reputation as New York’s premier jeweler.
Cellini, always a true visionary retailer, has chosen an unparalleled midtown location that promises to bring together the next generation of the world’s most discerning shoppers in New York’s emerging new luxury corridor. In its new, expanded Park Avenue flagship, Cellini retains the impeccable quality, elegance, and gracious service that have long defined this independent store, translated into an immersive new location.
“Our goal is to offer the very best in one location, so our patrons can compare and discover jewelry and watches that they simply can’t get anywhere else. And if our customers don’t see the jewelry they are looking for, we are equipped to make it for them. We have access to some of the rarest gems on Earth: diamonds and gems of all shapes, sizes, and colors. We regularly create Cellini signature jewelry pieces incorporating these important gems, tailored to meet and exceed our customer’s dreams,” remarked Leon Adams.
Cellini’s visitors marveled at the multitude of lustrous pearls and the dazzling array of important color gemstones like Burmese rubies, Kashmir sapphires, and color-changing alexandrite. Guests were also treated to a glimpse of one of the most prized gems on Earth, Cellini’s extremely rare, radiant-cut chartreuse diamonds. In their new flagship store, Mr. Adams and the Cellini team will continue to offer custom jewelry design services, from selecting the right stone to designing a custom jewelry setting that best complements the gem’s most scintillating attributes.
Guests took in the extraordinary scope of the store’s jewelry collections, which extends beyond Cellini’s signature creations to exceptional jewelry crafted by some of the world’s top jewelry designers. The array of designs offers something to satisfy every taste, from the Old-World craftsmanship of Carrera y Carrera, Fabergé, and Wellendorff, to the modern artistry of Pippo Perez, Sutra, and Victor Velyan.
Budding watch aficionados, seasoned timepiece collectors, and enthusiasts all experienced the breadth of Cellini’s phenomenal horological collection. The elite watch brands on display included historic watchmaking maisons such as Girard-Perregaux, Jaeger-LeCoultre, and Vacheron Constantin, as well as independent watchmakers who first got their start in America at Cellini, such as A. Lange & Söhne and De Bethune. Guests of the grand opening event also got the first glimpse of rare new timepieces, including the US debut of the Bovet Recital 22 “Grand Recital,” as well as new pieces by MB&F, Greubel Forsey, Urban Jürgensen, Laurent Ferrier, H. Moser & Cie, and Urwerk.
“Quality is foremost in everything we do at Cellini,” remarked Adams, a statement that defines the next chapter for Cellini at its new Park Avenue flagship. Irresistible jewels, sophisticated horology, dedicated staff, and an inviting new venue ensure that this venerable New York jeweler will redefine the standard of quality on Park Avenue.