(PRESS RELEASE) Moissanite creator Charles & Colvard Ltd. announced the hire of John Lane as its vice president of marketing. Lane is an expert marketing strategist who is responsible for building and executing a successful brand roadmap for the company.
Lane brings more than 18 years of experience in developing and cultivating brand strategies to Charles & Colvard (NASDAQ: CTHR). He most recently held the position of chief strategy officer at Centerline Digital. In this role, he was responsible for creating digital marketing strategies to engage and motivate audiences and guiding the creation and activation of content and campaign plans via social media, owned and earned media. Prior to this position, Lane was vice president, strategy & creative, at Centerline Digital.
“Charles & Colvard is an incredible brand that is pushing the envelope in the fine jewelry industry,” said Lane. “The company is proving that luxury can be beautiful and conscientious, and I’m excited to find new ways to share this story. There is tremendous potential for this brand to evolve and become more widely admired and followed for its innovative technology, sustainable practices and incredible products.”
Charles & Colvard President and CEO Suzanne Miglucci: “John brings extensive digital marketing leadership to our organization, and we’re thrilled he has joined our team. As we continue to enter new global markets, John’s experience in developing innovative marketing strategies and generating creative content will help us better engage our customers and influence more meaningful relationships with key audiences.”