(PRESS RELEASE) LEOMINSTER, MA — Chris Ploof Designs in collaboration with Heavy Stone announced the launch of their all-new “HSR + Chris Ploof” branded capsule collection of all-gender, Damascus steel jewelry. The collection of 18 pieces includes 4 bracelets, 4 rings, 4 cuffs, and 6 pendant necklaces, all hand-crafted in Ploof’s solar powered studio in Central Massachusetts and Heavy Stone’s new manufacturing facility in Vineyard, Utah. Each of these durable, timeless, one-of-a-kind designs are created for everyday wear, ranging in price from an MSRP of $500 to $2,000. The collection is currently testing across fifteen of Heavy Stone’s retail stores. The collection will formally debut at the Centurion Show (booth AZBF2) in Phoenix Jan 28 – Feb 1, 2023 and the RJO Show in San Antonio January 28 – 30, 2023 (booth #158), as well as the “Luxury Lifestyle” section of the NY NOW show in February 5 – 8, 2023 and spring iterations of the CBG, IJO, and JCK Las Vegas shows.
“I am honored to design with Heavy Stone, as I have long been a fan of the brand,” said Chris Ploof, president and founder of Chris Ploof Designs. “Also, the rich tradition and history of Damascus steel dates back approximately 2,000 years when the Vikings first produced some patterned steel swords. For me to now be able to bring that to a wider audience, with my unique twist on it of course, is exciting! I am really pleased with the new pieces, and I know our new joint customers will love them.”
Answering a need in the industry for more fashion pieces suitable for any gender consumer, the HSR + Chris Ploof Collection features patterned modern metal pieces for the neck, wrist, and finger. 18 karat yellow gold details provide a signature mark in the Collection. The rings in the new collection can be worn as wedding bands or for purely fashionable reasons and are fully sizable. The collection is available via wholesale from Heavy Stone and can be ordered via email at orders@heavystonerings.com or by calling (801) 765-4616. To view the entire collection, visit here or here. To learn more about Chris Ploof visit here or watch this video on the making of his product: here. To learn more about Heavy Stone, visit here.
“Heavy Stone has made huge investments in our design competencies over the last year. We are focused on bringing innovative modern metal pieces to the industry, as consumers have shifted from shopping such metals because of a price point preference to shopping them because they’re cool. We are initiating collaborations with modern metal leaders to demonstrate just how on-trend and saleable these elevated designs can be. Chris Ploof is the logical place to start, as he is the world’s foremost expert in Damascus steel jewelry and shares so many of our corporate cultural values,” says Shawn Clark, president of Heavy Stone.