(PRESS RELEASE) In celebration of the 100th anniversary of the first CITIZEN-branded watch, CITIZEN is releasing a new themed collection – LAYERS of TIME – featuring structural color dials inspired by the geological layers of rock and minerals that shaped our planet over millions of years. Five new limited-edition models will be released from the collection.
The new LAYERS of TIME themed collection is being released to celebrate the 100th anniversary of the first CITIZEN-branded watch, drawing a parallel between the creation of CITIZEN’s watchmaking history over the last century and the formation of the geological layers of rock and minerals that shaped our planet over millions of years. All models in the collection feature structural color dials to express the enduring beauty created by nature.
All models are equipped with CITIZEN’s proprietary light-powered Eco-Drive technology.
The dials are made from 100% recycled polycarbonate printed with structural color ink developed by FUJIFILM Corporation. This innovative technology produces a captivating glitter and sheen on the dial, creating a sense of depth inspired by countless layers of rocks and minerals formed over millennia. The pigment-free ink utilizes light reflecting off the surface of the microstructures in the ink to create a range of hues and tones. These unique dials were made possible thanks to Eco-Drive technology that utilizes light as a form of clean energy to measure the passage of time.
Each of the four men’s models – two brand new ATTESA models with proprietary Super Titanium and Duratect DLC, one limited edition Geo Trekkerand one PCAT – has unique finishing on the bezel and dial inspired by different geological layers and minerals in the Earth’s crust. In contrast, the lady’s model features diamonds that give an elegant sparkle to the dial.
The products will be available later this month on citizenwatch.com.