eBay to Open “Hard to Find” Gift Shops

eBay (San Jose, CA) will open three temporary storefronts called “Hard to Find” gift shops as part of its holiday promotional strategy, Chain Store Age reports.

The pop-up shops will open in Detroit, Houston and Miami, with each focusing on a different holiday category, the article says.

The Hard to Find Sneaker Shop in Detroit will run from Nov. 19-20 and feature an assortment from retailer Urban Necessities as well as rare Nike sneakers. The Hard to Find Collectibles Shop in Houston will run from Dec. 3-4 and carry trading cards and various memorabilia. The Hard to Find Luxury Shop in Miami will run from Dec. 10-11 and feature rare timepieces and other items from high-end brands.

This isn’t eBay’s first foray into physical spaces, the article notes. In 2019, the online marketplace opened a one-day pop-up in Manhattan called the “Black Friday Escape Room” that allowed guests to participate in holiday challenges and visit a “Zen Room” serving refreshments with merchandise on display.

Read more at Chain Store Age.