(PRESS RELEASE) LOS ANGELES — The launch of Omi Privé’s new website at OmiPrivé.com could not be more timely as the need for digital representation grows stronger in 2020. The new website accurately captures the heart of the Omi Privé legacy—providing opportunities for people all around the world to connect with gemstones through masterpieces of jewelry.
To celebrate, Omi Privé has created a Scavenger Hunt Giveaway for everyone. One randomly selected entrant will win a 18k rose gold Omi Privé Tanzanite Necklace valued at $1,600. To enter, visit here. Omi Privé will also make a donation to the Art Smith Memorial Scholarship Fund in the winner’s name as they advocate FIT’s efforts to support black students attending the school’s Jewelry Design program.
The new OmiPrivé.com’s compelling design highlights award-winning jewelry pieces in up-close imagery that cascades across one’s screen. As the user scrolls down the page, more images are revealed. The overall experience acts as a unique gemstone journey where each jewelry design is able to be observed and appreciated on its own before being introduced to another.
The updated site not only impresses with its artistry and user experience, but it also acts as an educational resource for gemstones. Under the new gemstones tab, we’re greeted by a rainbow of fine gemstones that reveal the wide range the Omi Privé collection holds. From color-changing alexandrite to blue zircon, you can click through and find important details about each gemstone’s origins, shades, and birthstone month.
“We worked to make the website visually stunning, showcasing our collection and telling our stories through text and imagery. It was important that as you explore Omi Privé, that the website evoke passion, stimulate the senses, tell our story, and educate through our blogs and gemstone education section. This is an important step for us to showcase our brand and one-of-a-kind pieces digitally as we further utilize technology to transition our highly personal and intimate brand into the digital and virtual platforms of the future,” said Niveet Nagpal, president and head designer.