(PRESS RELEASE) The biggest shopping season of the year has arrived, and it’s unlike any year before. With many consumers anxious about shopping in-store due to COVID-19, independent jewelers face an unusual set of challenges. But they are also poised to win big by offering shoppers exactly what they need: dazzling gifts that don’t require them to dash from mall to mall.
Convenience is top of mind for holiday gift buyers. According to Deloitte, 60% prefer to shop online rather than in-store this season, and jewelry is no exception. But that doesn’t mean they don’t want to shop local. And after months of social distancing and cancelled celebrations, they are eager for some holiday magic and gifts that will wow their loved ones.
Independent jewelers who can offer an enchanting, personalized experience with all the conveniences of online shopping, will prosper in the coming weeks.
Enchantment made easy
In years past, shoppers may have enjoyed leisurely browsing stores, cocoa in hand, as they look for inspiration. This year, it’s up to you to bring the holiday spirit to them with a charming, festive, and advantageous online experience. Fortunately you don’t need a workshop full of elves to pull this off. Diamond Hunt, a central feature of the GN Diamond Platform, provides everything independent jewelers need to reach and inspire online shoppers.
Be easy to find.
Now is the time to review your local SEO practices to attract more business from relevant online searches. Boost your presence on social media and review sites like Yelp so you stand out among competitors. And most importantly, make your inventory fully discoverable online with the Diamond Hunt. This diamond listing and sales portal shows 360 video, light performance, certification, and more of every loose diamond in GN’s entire inventory with your customized markups.
Use convenience to connect.
You don’t have to sacrifice personal connection for the conveniences of ecommerce. Take advantage of all your digital touchpoints with customers to learn about their preferences, capture contact information, and display the unique personality of your store. Use Instagram to share inside looks at the people and passion behind your brand. Polish your virtual presentation and offer Zoom and Facetime appointments. And collect valuable customer insights with follow-up phone calls and surveys.
Dream big and your customers will too.
Overall holiday shopping budgets may be down, but luxury items are still high on shoppers’ lists. That’s because people are more likely to buy one impressive gift for their loved one than a bunch of smaller items from various stores. Rather than slashing prices, highlight your stunning, top-ticket items. And don’t forget popular add-ons that are sure to please.
GN Diamond Helps You Make Magic Happen
Diamond Hunt is the most powerful tool available for independent jewelers who want to compete online. It can help you build credibility with online shoppers while you solve their holiday shopping challenges.
Contact GN Diamond if you’re ready to gain a white-labeled inventory of over $70 million in loose diamonds certified by GIA, AGS, and EGL USA, all with the Gemprint ID. Learn more here, or speak to a GN representative at sales@gndiamond.com or 800-724-8810.