(PRESS RELEASE) The 2019 holiday season through January has been one of the strongest periods for diamond stud sales.
Bread-and-butter studs from 1/4 ct up to 1 1/2 carat have always been most popular, but GN has seen larger studs from 2 carats to 6 carats becoming additional hot sellers. The company believes it will continue to see an uptick in sales through Valentine’s Day and the spring bridal season.
Simplistically beautiful, studs should produce up to 12% of a retail store’s annual revenue. Diamond studs are a great add-on to any bridal sale. In the words of Shane Decker, “Never stop selling until the customer tells you to stop.”
GN’s new APP offers a visual simulation of what a diamond stud looks like on the earlobe from ¼ carat to 2 carats. The consumer can easily see the difference between martini set or four-prong set in all different sizes that reflect their own taste and budget.
In addition, GN Diamond creates a point of distinction for the retail jeweler and offers a light brilliancy score on all of its diamond studs. Each pair is sent to a third-party independent laboratory to evaluate brightness and sparkle. GN’s studs are proven to score in the top 96% of the world’s brightest diamonds. Furthermore, each pair is Gemprinted providing a unique fingerprint of each diamond which will offer the end consumer up to a 10% discount on annual insurance premiums. There is such a competitive market with diamond studs that these
features may help retailers gain the edge over their competition and overcome common objections and obstacles that salespeople face on a daily basis.
GN Diamond is open seven days a week at www.gndiamond.com, striving every day to help jewelers sell more diamonds.