LAGUNA BEACH, CA — Gorjana will add seven standalone stores across the country in the first half of 2022.
With the new locations, the jewelry brand will have a total of 33 standalone stores.
“We are further investing into retail expansion in 2022 by expanding into new markets domestically,” said Jason Griffin Reidel, co-founder and CEO of Gorjana. “Retail is fundamental to our brand’s growth strategy and we continue to see phenomenal growth within the retail sector. We look forward to bringing the gorjana retail experience to new communities and providing customers with the ability to interact with our brand in person and have access to services like buy online, pick up in store, same day delivery, complimentary bespoke engraving and personalized styling tips.”
Stand-alone storefronts will be outfitted with signature details reminiscent of the Pacific Ocean, a nod to the company’s Laguna Beach headquarters.
These Gorjana openings are planned for the first quarter:
- January: 160 Greenwich Avenue, Greenwich, CT
Size: 1,350 square feet
- February: Pendry Park City, 2417 W High Mountain Road, Park City, UT
Size: 765 square feet
- March: 818 NW 23rd Street, Portland OR
Size: 1,100 square feet
The Gorjana brand was founded in 2004 on the apartment floor of husband and wife Jason and Gorjana Reidel. The couple drove 50,000 miles to sell and market their collection and hit the trade show circuit. The product line features fine jewelry as well as a selection of 18k gold-plated styles.
Advertisement
Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
