One Saturday morning, a mom and daughter came in. They wanted a little $300 gold permanent bracelet to match. Daughter says, “Hey Mom, can I get an anklet also?”
“Sure,” she says.
As she is looking at our diamonds in the case, she says, “Wow! Is that real!?”
My son turns around, heads to the showcase, and says, “Why, of course, and you should own it and wear it on your hand every day!”
“Why?” she replies.
“So, whenever a man tries to ask you for a date, he will see what you’re wearing and know he would have to buy a larger one to even have a chance to get ya!”
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“I like that idea,” she says. “How big is it and how much?”
“$225,000, and it’s a little over 10 carats!”
“I will take it!”
Sale closed. Less than 20 minutes! I thought he was lying to me. It was a Saturday in March. — Alan P., Wilmington, NC
Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
