(PRESS RELEASE) ROSEMONT, IL — The holidays can be a make-or-break season for jewelers — but with so many marketing channels competing for attention, deciding where to spend your ad dollars isn’t always easy. That’s why The INSTORE Jewelry Show 2025 includes a practical session designed to help retailers make smarter advertising decisions.
In “How to Prioritize Your Holiday Advertising Spend” (Saturday, Sept. 27, 11:00–11:50 PM, Room 3), Chris Austin, fractional CMO and founder of CAMO Marketing, will share strategies to maximize your budget. From digital to traditional media, Austin will break down which channels deliver the best ROI during the busiest shopping season of the year.
“Retailers often feel pressure to be everywhere at once,” says Trace Shelton, editor-in-chief of INSTORE. “Chris will cut through the noise and show jewelers how to put their money where it matters most.”
The session is part of Saturday’s pre-show education day, which gives retailers a chance to focus on learning before the show floor opens for shopping on Sunday and Monday.
Expect straightforward advice on balancing online and offline advertising, setting realistic goals, and avoiding common budget traps. The session is designed to help jewelers spend smarter — not more — and head into the season with confidence.
If your holiday ad budget feels stretched thin, this session will help you make every dollar count.
About The INSTORE Jewelry Show 2025: The INSTORE Jewelry Show is the only trade show and buying experience for independent fine jewelry professionals in the Midwest market. Presented by INSTORE magazine, this event offers a unique platform for buying, networking, learning, and discovering the latest industry trends and product offerings. Now with a holiday twist, this year’s event will be the only show you need to attend to get your store stocked and ready ahead of the busy holiday retail season. Join us in Rosemont, IL, from September 28-29, 2025, for an unforgettable jewelry industry event.
ABOUT SMARTWORK MEDIA: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, PETS+, VMSD, Signs of the Times, Big Picture and Screen Printing, as well as their respective websites and events — The INSTORE Jewelry Show, IRDC, Shop! MarketPlace and the Garden Center Show. Learn more at smartworkmedia.com.
Media Contact: Christine Yancey, Marketing Director, SmartWork Media / The INSTORE Jewelry Show / Email: [email protected]
