(PRESS RELEASE) ROSEMONT, IL — The INSTORE Jewelry Show 2025 kicks off its Saturday pre-show conference with a session designed to help jewelers turn video into one of their most powerful holiday traffic drivers.
In “How to Use Video to Drive Holiday Traffic” (10–10:50 AM, Sept. 27), Drew Wooton, owner of Wooton Digital Media Solutions, will reveal how independent jewelers can make video marketing work without the need for big budgets or film-school credentials.
Wooton emphasizes that the most effective videos often aren’t the polished, high-budget commercials but rather the simple, authentic clips jewelers can produce themselves. Personal, relatable content, he says, is what truly connects with customers during the holiday season.
“Video gives jewelers a chance to show their heart as much as their product,” says Trace Shelton, editor-in-chief of INSTORE. “When stores share genuine, creative videos, customers see the people and passion behind the jewelry. That kind of connection builds excitement for the holidays and strengthens relationships that last well beyond December.”
From short-form social clips to behind-the-scenes glimpses and heartfelt holiday greetings, Wooton will show attendees how to apply creative yet practical strategies that get customers through the door. Jewelers will leave this session with a playbook of ready-to-implement video ideas to maximize their holiday sales.
About The INSTORE Jewelry Show 2025: The INSTORE Jewelry Show is the only trade show and buying experience for independent fine jewelry professionals in the Midwest market. Presented by INSTORE magazine, this event offers a unique platform for buying, networking, learning, and discovering the latest industry trends and product offerings. Now with a holiday twist, this year’s event will be the only show you need to attend to get your store stocked and ready ahead of the busy holiday retail season. Join us in Rosemont, IL, from September 28-29, 2025, for an unforgettable jewelry industry event.
ABOUT SMARTWORK MEDIA: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, PETS+, VMSD, Signs of the Times, Big Picture and Screen Printing, as well as their respective websites and events — The INSTORE Jewelry Show, IRDC, Shop! MarketPlace and the Garden Center Show. Learn more at smartworkmedia.com.
Media Contact: Christine Yancey, Marketing Director, SmartWork Media / The INSTORE Jewelry Show / Email: [email protected]
