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Write Down Your Goals, Ditch ‘Help,’ and 6 More Tips for 2026

Also: how making 28 decisions can give you direction in the year ahead.

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Write Down Your Goals, Ditch ‘Help,’ and 6 More Tips for 2026

MOTIVATION

Write Down Your Goals in 2026

Your brain is basically a golden retriever — it means well but gets distracted by literally everything But when you write down your goals, it’s like giving that golden retriever a map. Suddenly it knows where it’s going. Science backs this up (author James Clear, organizational psychologist Richard Rohr, other smart people). Keep your goals vague enough to start but specific enough that you can’t just keep “thinking about it.” You’re not trying to become a grinding robot. You’re trying to grow like a normal human. When creating your 2026 goals, write the big stuff down. Five minutes. One page. Done.

SALES

Ban the Word “Help”

Here’s a thing humans do that makes zero sense: we walk into stores with money, ready to buy stuff, and then someone says “Can I help you?” and our brain immediately goes into panic mode like “ABORT MISSION, THEY KNOW I’M HERE.” Sarah Cantu at Gabriel & Co. figured out why — the word “help” makes you sound needy and incompetent. Her fix: “Is this your first time visiting us?” Way less threatening. More like “hey, welcome to the club” than “you look lost, do you need assistance.”

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PLANNING

January Sets the Year

You know how every January you’re like “THIS is gonna be the year!” and then by February you’ve accomplished nothing? That’s because resolutions without systems are just wishes in fancy clothes. David Brown, profit specialist, offers four questions: Start? Stop? More? Less? Apply them to seven areas: staff, inventory, cash flow, sales, vendors, customers, systems. Twenty-eight decisions. Get each one onto a calendar with a deadline for implementation. That’s it — that’s your plan for 2026 right there.

MARKETING

Screenshot Your Haters

Bad reviews can be marketing gold. Marissa Speer at Richter Jewelry Co. frames brutal one-star reviews and hangs them in the bathroom. “Putting them on display shows we can laugh at ourselves,” says Speer, operations manager. “Customers love it. They take photos and share them.” Her favorite: “Terrible service, would give zero stars if possible.” It’s hanging next to the soap dispenser. Vulnerability beats vanity. Turn your haters into content.

COMMUNICATION

Tell Stories, Not Lectures

You know what’s never worked in the history of management? Nagging. Kerry Patterson, coauthor of Influencer, says people don’t change because you lecture them — they change because a story shows them what actually matters. Tell them about the repair that got screwed up and ruined someone’s wedding day. Share the story about the client who left a glowing review. Stories stick because they’re real. Lectures just make people tune you out while nodding politely.

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SALES

Even a Bad Joke Can Lift Your Close Rate

Stanford’s Naomi Bagdonas found customers will pay nearly 20% more if you drop a playful line at the end. “The bar is so low,” she laughs. Try it: quote the price, then grin and say, “And I’ll throw in my pet frog.” If they laugh, they buy.

TIME MANAGEMENT

Wait Before You Commit

Nobel Prize-winning psychologist Daniel Kahneman refuses to say yes immediately to requests, invitations, or commitments. His line: “Thanks for the invite. I don’t say yes on the spot, but I’ll let you know.” Which is polite but firm. Derek Sivers takes it further: if it’s not “Hell yeah!” it’s automatically no. Start doing this and future-you will be less stressed, less overbooked, and significantly less cranky about commitments past-you made.

LEADERSHIP

Lead From the Front

Culture is set at the top. Tom Peters, business author, advises: “Give a lot, expect a lot, and if you don’t get it, prune.” It sounds blunt, but it’s about clarity — establish standards, communicate them, and support your team so they can deliver. Or, as Gandhi put it more elegantly: “Be the change you wish to see in the world.”

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SPONSORED VIDEO

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.

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