(PRESS RELEASE) NEENAH, WI — Jewelers Mutual Group, the only insurer with over a century of expertise dedicated to jewelry and jewelry businesses, recently unveiled findings from its 2025 Collectibles Study. This latest research sheds light on how and why people build collections, what they collect, and how they protect their collections.
According to the nationwide study, collectors are investing significant time, money, and emotion into their passions, with nearly 40% valuing collections ranging between $10,000 and $50,000. Over 60% of respondents indicate they spend up to six hours each week curating their collections.
The nationwide study explored how people collect, protect, and value a wide range of possessions, from jewelry and watches to coins, art, and beyond, offering fresh insights into both the emotional and financial sides of collecting.
Jewelry Tops the List of Favorite Collectibles
Jewelry emerged as the most popular collectible category, followed closely by watches and coins. For many, the appeal lies not just in the items themselves, but in the stories and memories they carry.
High-Value Collections, High Risk of Loss
Nearly four in 10 collectors have had an item stolen, damaged beyond repair, or otherwise rendered unusable. Among those with insurance, 58% rely on a dedicated collectibles policy to ensure specialized coverage tailored to their unique items.
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“Collections often represent years of dedication, personal milestones, and family heritage,” said Mike Alexander, President at Jewelers Mutual. “Our goal is to help jewelry collectors protect not only the monetary value of their items, but also the sentimental connections they hold.”
Generational Differences in Protecting What Matters Most
The study revealed that younger collectors (ages 19–20) are more likely to learn about insurance through social media (50%), while older collectors (65+) depend on their insurance agent (46%). These insights point to evolving communication and service preferences across generations.
A Call to Protect What’s Priceless
Whether a collection is worth hundreds or hundreds of thousands of dollars, Jewelers Mutual encourages jewelry collectors to ensure their valuables are protected from loss, theft, or damage with dedicated jewelry insurance coverage.
For more insights from the 2025 Collectibles Study, including tips for protecting and insuring jewelry collections, visit JewelersMutual.com/2025-collectibles-study.
View the infographic of the study findings.
