(PRESS RELEASE) As part of Le Vian’s ongoing collaboration with GODIVA Chocolatier, while sweetening up the season of love, every GODIVA purchase through February 15, 2023 unlocks an opportunity for individuals to win a GODIVA x Le Vian necklace featuring Chocolate Diamonds. This sweepstakes offering is currently being promoted in 20,000 retail locations across America with photography of Le Vian’s best selling Ruby Heart Pendant Necklace, gracing department stores including Macy’s, Kohl’s and Bloomingdales, and local retailers across the country including Target, CVS, Walgreens, Kroger, Publix, ShopRite and Walmart.
From now through February 15th, GODIVA and Le Vian are partnering to offer consumers the opportunity to instantly win a GODIVA X Le Vian Ruby Heart Pendant Necklace, which is among the fine jewelry pieces in the GODIVA X Le Vian Collection. Made with love, the GODIVA X Le Vian Ruby Heart Pendant Necklace was designed to be savored this year and forever. Chocolate lovers simply need to BUY, SNAP, and WIN by purchasing any GODIVA product, taking a picture of the receipt, and uploading it to GodivaInstantWin.com for an opportunity to win a GODIVA X Le Vian Ruby Heart Pendant Necklace, featuring Chocolate Diamonds and 14k Strawberry Gold.
Le Vian CEO Eddie LeVian says: “We’re thrilled that Godiva is introducing Chocolate Diamonds to chocolate lovers across the United States and that our existing collectors are falling in love with Godiva, in a unique collaboration,” says Le Vian CEO Eddie LeVian. “We are honored to collaborate with GODIVA, a brand that shares our commitment to craftsmanship and luxury. Our jewelry is the perfect way to express love on Valentine’s Day, and we are excited to offer it alongside GODIVA’s delicious chocolate.”
GODIVA global CEO Nurtac Afridi says: “As the world’s most iconic premium chocolate company, GODIVA is dedicated to opening people’s eyes to a more wonderful world by creating every piece of chocolate from the heart. With our 2023 Valentine’s Day Collection, you taste love at first bite. Our continued partnership with Le Vian is the perfect pairing, bringing together the luxury of Chocolate Diamonds with the quality, craftsmanship, and accessibility of GODIVA chocolates.”
The Godiva x Le Vian collection has been a runway success since it was first launched at specialty jewelry store Kay Jewelers last Valentine’s. Over the recent holiday season it landed in department stores including Macy’s, and for Valentine’s Day 2023, the collection is available at independent jewelry retail stores. The heart shape and iterations of this perennial symbol of love run through the collection.
From day one, sales of the Godiva x Le Vian collection surpassed all expectations. So much so, that two pieces from the Godiva x Le Vian collection have become Le Vian’s current bestsellers across the company – the Ganache Heart and the Ruby Heart Pendant Necklace currently the prize in Godiva’s sweepstakes campaign.
This partnership brings together two luxury brands that share a passion for creating high-quality, handcrafted products. The collaboration combines the decadence of GODIVA’s chocolate with the elegance of Le Vian’s jewelry, creating the ideal gift for Valentine’s Day. Each piece is presented in a beautiful box.