(PRESS RELEASE) At this year’s Couture Jewelry Show Lisa Nik introduces a playful yet sophisticated campaign under the vibrant theme “Let’s Play”, which draws inspiration on playing with the colors of gemstones and metal colors while having fun and playing games in real life. Her new collection of fantastic jewelry pieces showcase the beauty of nature; leisure activities like polo, pickle ball, playing the guitar, mixology, and chess are embellished with beautiful Lisa Nik jewels; this collection celebrates the joy of play merged with the elegance of fine jewelry. Each piece is a tribute to the spirited pastimes that bring color to our lives, designed for the sophisticated individual who delights in both luxury and leisure. Each piece will transport you to the outdoors, to a beautiful garden –precious pieces depicting colorful flowers, whimsical creatures like butterflies and fireflies –an explosion of beauty, fantasy and color.
Campaign Insights:
The “Let’s Play” campaign is a creative exploration that mirrors the versatility and elegance of Lisa Nik’s spring collection. By integrating these leisure themes, the campaign highlights how Lisa’s exquisite jewelry complements every facet of life —from a casual game of pickle ball to the strategic complexities of chess, to a walk in a serene and magical garden. Each theme is brought to life through a series of captivating visuals and videos, showcasing models embodying the essence of each activity, adorned in Lisa Nik’s signature pieces.
Key Themes:
- Polo: Capturing the dynamic grace and competitive spirit of polo, reflecting the strength and elegance in each jewelry piece.
- Pickle Ball: Emphasizing the playful, energetic side of spring with designs that match the vibrancy of this growing sport.
- Guitar: Harmonizing the collection with the soulful strings of the guitar, celebrating music’s timeless beauty.
- Mixology: Stirring the imagination with pieces that reflect the art and creativity of cocktail crafting.
- Chess: Highlighting the strategic beauty and intellectual charm of chess, mirroring the thoughtful design of each piece.
New Collections:
The brand is going all out with a fantastic line up of new pieces –flowers and butterflies suites, stretch bracelets with multi-colored sapphires, which are perfect for stacking with bold gold links and layered with charms and pendants that match perfectly well together; sparkly diamond earring climbers and the spectacular Lisa Nik Diamond Hand, an array of rings and ear studs worn together for a more dramatic effect. There is a multitude of new, colorful pieces that draw on the signature looks of the brand – stackable multi-gemstone pieces and bold gold earrings.
The “Let’s Play” campaign launched in the spring leading up to a spectacular showcase at the 2024 Couture Show in Las Vegas. Lisa Nik encourages everyone to follow along on social media for exclusive sneak peeks, behind-the-scenes content, and interactive posts that celebrate the joy of play, sophistication of design and the beauty of nature –a major source of inspiration for the designer. Each visitor to the Lisa Nik stand will be mesmerized by the variety of styles and looks presented by this prolific designer; an open invitation to play with the collection and embody the values of the brand during the various activities the active woman enjoys partaking in.