(Press Release)
New York, NY — Southern California- and New York-based brand communications, marketing and public relations agency Luxury Brand Group (LBG) announced its representation of fine jewelry brand Les Georgettes.
The French jeweler specializes in a patented concept that offers consumers customizable bracelets. Consumers can choose from a wide variety of fine metalwork bracelets, then
further personalize their jewelry by choosing reversible and interchangeable leather bands.
“My team and I are thrilled to be working with Les Georgettes,” said Frank Proctor, president/CEO of Luxury Brand Group. “Les Georgettes offers a distinctive concept, and we are ready to start strategizing our PR and marketing efforts in order to create brand awareness in the North American jewelry trade market.”
Luxury Brand Group has also added Helena Krodel to the LBG team. Krodel has joined the LBG NYC office and will be the NYC point person for brand strategy, brand development and overall business strategy. Krodel is a seasoned publicist and fine jewelry expert with over 15 years of experience in the fine jewelry industry.
“Helena is a great asset to our wonderful and talented LBG team. She is the total package,” Proctor said. “Over the course of her career, she has been an authority spokesperson on fine jewelry and watches. With a reputation for forecasting and predicting the evolution of trends within the industry, her involvement on our team will be instrumental in enhancing our clients’ competitive edge in the marketplace.”