(PRESS RELEASE) NEW YORK, NY — Fireworks, Italian delicacies, and high jewelry debuts were only a few of the highlights of Miseno’s 10th anniversary celebration held in Italy last month.
The three unforgettable days of heritage, elegance, and joy were experienced by an invited group of VIP clients and retailer partners who traveled from the US to attend the once in a lifetime event.
The celebration began with a white party in a stunning seaside location which overlooked Miseno, the brand’s namesake city. Live music, a Mediterranean seafood feast, and a showstopping fireworks display over the Bay of Naples made for a memorable welcome event.
The following day’s invitation called for black tie dress as guests were transported to the Salone Margherita, nestled beneath the historic Galleria Umberto I, for the official launch of Miseno’s newest debut, the Arco Collection. The drama of the location set the stage for the reveal of the new high jewelry collection, featuring new design motifs inspired by the brand’s Italian heritage. Guests were entertained by aerialists as well as an 8-piece musical ensemble that packed the mosaic tiled dancefloor.
The five-star experience concluded the next day with a private wine tasting and luncheon at the renowned Feudi San Gregorio winery, provided guests with picturesque vineyard views of southern Italy, prior to a late afternoon aperitivo hour where the new collection was available for inquiries and personal styling sessions.
“The magnitude of reaching this milestone required something truly special for our collectors and brand loyalists who have been a part of Miseno’s journey for the past ten years,” shared brand founder Antonio Cardamuro. “To have been able to celebrate Miseno’s decade of success in the brand’s namesake city, my hometown, with such a special group of people was a dream come true. And to launch the Arco Collection here, in the location by which it was inspired, sets the stage for the next chapter of Miseno’s continued growth and evolution.”
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The Arco Collection will now travel to US retailers for a series of customer events with Miseno’s retail partners. To learn more about the collection, or to arrange an event at your store, please contact [email protected].