Moët Hennessy has unveiled CRAVAN, which its backers describe as “a unique venue celebrating French art de vivre, exceptional cocktails and culture in the heart of iconic and literary Parisian district.” Moët Hennessy is the wines and spirits division of luxury powerhouse LVMH (Paris), while CRAVAN is the creation of Parisian historian-turned-restaurateur and cocktail expert Franck Audoux.
The collaboration between those firms occupies five floors of a typical 17th century Parisian building, reimagined by Belgian designer Ramy Fischler. While there, consumers can experience different ambiances inspired by art, fashion, cinema, or literature across three cocktail bars, as well as a Rizzoli bookstore curated by CRAVAN. The top floors house a private atelier and mini-Parisian kiosk, perched on the building’s rooftop, where movies will be screened on summer nights.
“It is with great pride that we open the doors of CRAVAN, bringing to life Moët Hennessy’s mission: crafting experiences,” said Philippe Schaus, Chairman and CEO of Moët Hennessy. “I am delighted to start welcoming our guests at the heart of historical literary neighborhood of Saint-Germain-des-Prés, inviting them to step into the unique and singular universe of CRAVAN. Celebrating epicureanism through a sustainable, lasting and inspired approach of hospitality, CRAVAN is a strategic milestone in Moët Hennessy’s ambition to lead the future of luxury wines and spirits.”