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New ​Fundamentals of Jewelry Appraisal​ Certification Online Course Open for Registration

The course is to provide students with the core competencies that every professional appraiser needs to accurately value gems and jewelry.

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(PRESS RELEASE) CHICAGO, IL —​ BriteCo (brite.co​​) the innovative jewelry appraisal and insurance provider and the American Society of Appraisers (appraisers.org​), the leading professional society representing all appraisal discipline to include gems and jewelry appraisers, announced today that registration is now open for new online course entitled, ​Fundamentals of Jewelry Appraisal (FJA).​​W​ ith four sessions beginning March 1st, 2021, the course is designed to provide students with the core competencies that every professional appraiser needs to accurately value gems and jewelry for scheduled insurance coverage.

To register or learn more about the Fundamentals of Jewelry Appraisal course, visit ​. BriteCo jewelers are encouraged to contact ​[email protected]​ ​for its 20% discount code prior to course registration.

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Presented live by an Accredited Senior Appraiser with over four decades of experience in the jewelry industry and related fields, students will learn the basic skills to confidently appraise gems and jewelry, including a hands-on module using the automated ​BriteCo Appraisal System​. Upon successful completion of the class, students will receive a certificate of completion from the American Society of Appraisers. The FJA certificate of completion will also be integrated into BriteCo’s cloud-based appraisal system as an option addition to your record.

As part of a strategic partnership to provide retail jewelers professional education opportunities, BriteCo is offering its jeweler partners (who are not currently members of the ASA) a 20% discount on the Fundamentals of Jewelry Appraisal course as well as three free months as an Ally Member of ASA. With more than 2,000 retail jewelers nationwide signed up for BriteCo’s cloud-based appraisal software, BriteCo provides jewelers with a faster, easier and no cost way to streamline appraisals while offering immediate personal jewelry insurance coverage for its customers.

“The COVID pandemic has accelerated a digital transformation for retail jewelers that will enable them to attract new customers, become more efficient, and improve their appraisal skills and offerings,” according to BriteCo founder and CEO Dustin Lemick. “We are providing jewelers with a comprehensive technology tool to streamline the appraisal process and apply the professional knowledge and expertise they gain from this new ASA course.”

“We’re excited to be working with BriteCo and helping retail jewelers find creative ways to improve their appraisal skills and knowledge as they leverage digital technology and education to grow their businesses,” says Johnnie White, CEO of ASA. “This partnership will help provide retail jewelers with the skills and knowledge needed to understand and properly apply the principles of appraising gems and jewelry.”

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