(PRESS RELEASE) NEW YORK – Panerai, luxury Italian watchmaker, unveils its new Luna Rossa collection during Watches & Wonders Geneva 2024. A nod to Italian excellence and the enduring partnership with the Luna Rossa Prada Pirelli Sailing team, Panerai’s new series represents the brand’s unwavering commitment to technical innovations for the exploits of modern heroes.
Becoming the Official Timekeeper of the Luna Rossa Prada Pirelli for the first time in 2019, Panerai returns to the elite sailing competition reaffirming its partnership with the sailing team and esteemed nautical history at the 37th America’s Cup in Barcelona, Spain. This partnership emerged naturally for a brand that embodies performance and technological innovation as its distinctive flags, and whose watches were first utilized as diving instruments by the Italian Navy in 1935. Throughout the six years of cherished partnership, Panerai has relentlessly developed collections of technical watches, releasing a dedicated timepiece for each year of preparation, in the run-up to the ultimate sailing challenge.
The latest Luna Rossa collection blends cutting-edge technologies and materials used in the prestigious America’s Cup with the insights and demands of the Luna Rossa Prada Pirelli team. Carefully engineered and tested for the toughest conditions, the new Submersible Tourbillon GMT Luna Rossa Experience Edition PAM01405, Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech PAM01466 and PAM01543, and Submersible GMT Luna Rossa Titanio PAM01507 timepieces embody the brand’s dedication to durability, reliability, and functionality.
PRODUCT DETAILS:
- Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech – PAM01543, 44MM, $16,600
- Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech – PAM01466, 44MM, $16,600
- Submersible Tourbillon GMT Luna Rossa Experience Edition – PAM01405, 45MM, $175,800
- Submersible GMT Luna Rossa Titanio – PAM01507, 42MM, $12, 300