(PRESS RELEASE) NEW YORK, NY — From heritage bridal houses to cutting-edge independents, designers at the 2025 Las Vegas trade shows chose platinum as their metal of choice, celebrated for its authenticity, superior craftsmanship, and timelessly elevated style.
Against the backdrop of rising consumer demand for long lasting luxury and a sharp metal price surge this June, brands across the spectrum are embracing platinum’s natural brilliance, strength, and enduring symbolic power.
There were six key platinum jewelry trends emerging from both the JCK and Couture jewelry shows:
- Sculptural Silhouettes & Heritage Craftsmanship
Designers like Kwiat and Retrouvai are leaning into platinum’s structural integrity to support bold, architectural forms. At the same time, hand-finished details and vintage-inspired touches, like hand engraving and milgrain, evoke heirloom elegance with a modern sensibility.
- East-West & Multi-Stone Engagement Rings
Platinum’s durability is being used to anchor unconventional ring styles, including horizontally set center stones, asymmetrical designs, and three-stone mountings. Brands such as Tacori, Verragio, and A. Jaffe highlighted these trends in expanded bridal collections.
- Platinum for Him: Elevated Men’s Jewelry
Men’s platinum bands are no longer just wedding basics. Lashbrook, Frederick Goldman, and Walters Faith offered a range of finishes from satin to hammered, repositioning platinum as a material of everyday elegance and individuality.
- Platinum & Color: A Luxe Contrast
Several brands like Pompos, Le Vian, and Suna Bros. showcased colored diamonds and sapphires set in platinum to enhance vibrancy and contrast. Champagne and canary hues were standouts, made all the more luminous against platinum’s pure white backdrop.
- Minimalism Meets Movement
Brands such as Platinum Born, A Link, and Ten Thousand Things leaned into lightweight, kinetic platinum pieces designed for daily wear, featuring sculptural chains, dangling forms, and tactile finishes that deliver quiet luxury with lasting impact.
- Platinum Powers Show-Stopping Statement Jewelry
Platinum is increasingly the metal of choice for major, high-impact designs traditionally dominated by yellow gold. Case in point: Grandview Klein debuted a jaw-dropping diamond necklace featuring over 300 carats of natural diamonds, varied in shape and size, meticulously set in platinum. The piece underscored the metal’s strength and elegance, and the trend toward platinum as the preferred medium for wearable works of art.
“Platinum’s presence at the Las Vegas trade shows was not just widespread, it was defining,” said Jenny Luker, President of Platinum Guild International USA. “Designers are turning to platinum not only for its strength and purity, but because it aligns with the values of today’s consumers – authenticity, longevity, and craftsmanship. With gold prices at record highs, platinum is increasingly the smarter and more luxurious choice for manufacturers and retailers. It’s naturally white, doesn’t wear down over time, and enhances the brilliance of any diamond or gemstone. Platinum offers more beauty, more value, and more staying power.”
