(PRESS RELEASE) MIAMI, FL — Italian luxury jeweler Roberto Coin announces the reopening of its boutique in the Miami Design District, in partnership with Watches of Switzerland Group. The new boutique is a reimagined space that reflects the brand’s Venetian heritage, refined Italian artistry, and continued commitment to immersive retail experiences.
Spanning approximately 1,600 square feet of interior space, the redesigned boutique invites clients into an elegant, jewel-toned environment inspired by Venice — the creative heart of the brand. The interiors feature Venetian wall coverings, custom Murano glass sconces, and ruby-toned upholstered furnishings, complemented by sophisticated finishes of white oak, burnished bronze, and polished silver.
Each design element pays homage to Roberto Coin’s unmistakable aesthetic and its signature hidden ruby, discreetly set inside every creation. According to ancient legend, wearing a ruby against the skin brings peace, prosperity and happiness. The “hidden ruby” is a secret gift from Roberto Coin to every woman.
“The Miami Design District has long been a dynamic crossroads of fashion, art, and design,” said Roberto Coin, Founder and Creative Director. “With this reopening, we wanted to create a space that feels intimate yet luxurious. The boutique reflects Venetian craftsmanship interpreted through a contemporary lens, and a true home for our collections in the exciting Miami market.”
The Miami reopening follows a milestone period of U.S. growth for the brand. In November 2025, Roberto Coin celebrated the opening of a new boutique at The Shops & Restaurants at Hudson Yards in New York City, developed in partnership with Watches of Switzerland Group. The brand also expanded west with the opening of a boutique at The Forum Shops at Caesars Palace in Las Vegas, further strengthening Roberto Coin’s presence in one of the country’s most important luxury retail destinations. Like Miami, these locations showcase Venetian-inspired interiors, reinforcing a cohesive global boutique identity while allowing each location to feel uniquely connected to its city.
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The Miami Design District boutique presents an elevated selection of Roberto Coin’s most iconic collections, including Venetian Princess, Love in Verona, Jasmine, and Domino, offering clients a personalized luxury shopping experience in one of the world’s leading design destinations.
“Miami is one of the most important luxury jewelry markets in the United States, and our continued partnership with Roberto Coin allows us to deliver truly elevated brand experiences in destinations that matter most,” said Brian Duffy, CEO of Watches of Switzerland Group. “This beautifully reimagined boutique reflects our shared dedication to craftsmanship, thoughtful design, and creating inspiring environments where clients can engage meaningfully with the artistry behind each piece.”
The boutique reopening also follows the highly successful global campaign featuring Dakota Johnson, which launched in 2025. The campaign has brought renewed focus to Roberto Coin’s contemporary femininity and continues to broaden its appeal among clients worldwide.
