(PRESS RELEASE) LONDON, UK — This season, Robinson Pelham, the British fine jewelry brand celebrated for its bold use of color and effortless versatility, unveils its new holiday campaign for 2025: Icons After Dark.
Launching this month, Icons After Dark is an ode to the art of self-expression and the energy of night as the city comes alive. It shines a spotlight on jewelry that is designed to e ortlessly move with you through life’s unforgettable moments.
Set against the backdrop of a glamorous London evening at legendary nightclub The Cross – which has played host to a myriad of global DJ talent . The campaign marks an exciting new chapter for Robinson Pelham, its second on-location shoot of the year, and introduces new collections launching in time for the festive season (more below).
Visually immersive and cinematic in tone, the campaign unfolds through five Icons After Dark moments, a journey through the night, each scene revealing a di erent facet of modern glamour. The Arrival captures Robinson Pelham’s diamonds and black and gold jewels flashing under soft light as our muse steps into the venue; The Glance lingers on an unforgettable look exchanged across the bar; The Dancefloor bursts with movement, colour and statement pieces that command attention; The Romance shimmers with intimacy as sparkle meets connection; and The Look leaves a final, unmistakable impression of Robinson Pelham.
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Each moment brings its own curation – from Black Utopia necklaces and pavé Arena rings to Daystar pendants, vibrant Vault rings and Robinson Pelham’s iconic Identity and Tsar Star collections. A mix of video shorts, cinematic slow motion, and campaign stills capture jewelry that transforms with every shift in light, every moment lived vividly.
Vanessa Chilton, Robinson Pelham’s Creative Director, explains: “Icons After Dark captures our vision of modern luxury: bold, colorful, and unapologetically individual. It celebrates jewelry that moves with you, from the first cocktail to the last dance, accompanying every unforgettable moment with effortless ease.
“There’s a distinct energy that comes alive after dark: a mood that’s playful, confident and magnetic. Icons After Dark is about embracing that spirit, expressing who you are, and enjoying every moment in its own brilliance.”
Icons After Dark will roll out across Robinson Pelham’s digital and social channels, instore, online, and through PR.
NEW AND UPDATED COLLECTIONS DEBUTING IN ICONS AFTER DARK
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- Blaze Pink Tsar Star earrings
- Utopia necklaces (five lengths) and bracelet in black spinel and 18ct yellow gold disco ball beads
- Arena rings set with pavé diamonds with 14ct yellow gold surround
- Arena rubellite with black enamel
- Arena pink pavé with pink enamel
- Arena blue pavé ring with blue enamel
- Arena earrings
- Arena rock crystal (4.22ct total weight) and pink enamel
- Arena earrings in blue topaz (6.53ct total weight) and blue enamel
- Vault rings – new updates in pink, green and blue:
- Blue topaz, diamonds and green tourmaline in 18ct yellow gold
- Peridot, diamonds and tsavorite in 18ct yellow gold
- Pink tourmaline, diamonds, and pink sapphire in 18ct yellow gold
- Sun and Moon pendants in 14ct yellow gold
- Mini Diamond Heart drop pendant in 14ct yellow gold
- Radiant Heart pendant in 14ct yellow gold
- Diamond Surround Heart pendant 14ct yellow gold
- Engagement rings. Eight individual designs
Visit @RobinsonPelham on Instagram and www.robinsonpelham.com to explore Icons After Dark.
Icons After Dark was captured by Seasky London.
Production: Seasky London
Make up: Molly Grey Charlotte Tilbury
Campaign ideation: Formation Studio
